How to Advertise Listing Features that the Buyer Can't See

Industry Observer

Sometimes there are homes where some of the important features just are not readily visible to buyers looking at the home.  Things that were done during construction that are now hidden behind sheetrock or floor coverings.  But the kinds of things that will make the house more comfortable to live in and cost effective to own.

And yes, there are some ways to effectively let buyers know about these hidden benefits.  I am marketing a renovated home right now that has features like this and here is what I am doing to make sure buyers don't miss out on knowing about these added benefits.



Question marks

I created a handout to have inside the home that is easy for buyers and their agents to read or take along with them.  It lists some of the "behind the scenes" things that were done to this home to make a finished basement a comfortably warm and dry living space.  This handout allows me to list websites where the buyer can access more info on the materials/technology used - and we are not allowed to have url's in our MLS marketing remarks, so this helps us share that info with potential buyers.

You can also create tent cards with info about particular features that either can't be easily seen or might get missed, and place them near the item being advertised.  These can even include additional useful information like energy ratings, material names (useful for hardwood floors or cabinets where buyers - and their agents - often wonder what kind of wood they are).

I've also sometimes used info sheets with photos in resale homes where a particular view on clear days or seasonal flowers  in the yard may not be visible when the buyer visits the house - but add to the desirability of the home.


Spring blooms

So have fun finding creative ways to highlight all those "not to miss" items......the ones that might in fact get missed!



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Nancy Conner, City Realty Inc,    360-701-1086      


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Malcolm Johnston
Century 21 Lanthorn Real Estate LTD., Trenton, Ontario - Trenton, ON
Trenton Real Estate

Sometimes it's hard to highlight hidden benefits Nancy, as people tend to concentrate on the photos.

Mar 12, 2013 04:43 AM #1
Nancy Conner
Olympia, WA
Olympia/Thurston County WA

Very true Malcolm - and probably a good reason to try to have photos in any materials aimed at highlighting those hidden benefits!

Mar 12, 2013 04:45 AM #2
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

There are so many creative people, who find the best ways to expose the hidden. I read posts every day that I marvel at...

Mar 12, 2013 08:50 AM #3
Nancy Conner
Olympia, WA
Olympia/Thurston County WA

Hi Paul - and I think that is one of my very favorite things about Active Rain - I am ALWAYS getting ideas that I never would have come up with on my own.

Mar 12, 2013 09:01 AM #4
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Nancy Conner

Olympia/Thurston County WA
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