Ask an Ambassador: Where Are the Buyers on Active Rain?

By
Real Estate Agent with Keller Williams Realty

Ask an Ambassador:  Where Are the Buyers on Active Rain?

On Wednesday, I posted "Hey Active Rain Newbies, We Got Your Back." Since then, a lot of really good questions have been emailed to me so I thought I'd share them with you for

  1. the benefit of Active Rain Newbies as well as the membership at large AND
  2. So that AR veterans and other members could weigh in on the question and share their expertise, experience or knowledge

The Question:  AR Seems to be utilized by other realtors, and not necessarily interested buyers and sellers, is this the case?

Oftentimes new members believe that Active Rain is solely for the benefit of its members and this misconception can be for a couple of reasons:

  • Consumers very rarely comment on the blog post (even on other platforms)
  • There are a great many peer to peer posts AND

Members should not for one second be deceived by the lack of consumer comments.  That is not uncommon across many platforms. What we have found is that the consumers, like AR Newbies,  will lurk for days, months or in some cases years before a member even knows about it.  How do we know this?  We hear it from consumers.  When they finally do make contact with us, they may say something like the following:

  1. I have been reading your Active Rain post since last year OR
  2. They may just bump into us in the grocery store and say "hey, I read your post about so and so."  (don't forget to get their contact info.  It's called lead generation).  Also
  3. If you "like" your post so that it post to FB, people within your FB SOI are reading it.  Maybe not all of them, but certainly the ones that have an interest in your product or service or post.

But even before that contact, you can tell the "reach" of your post by the chart below. 

Notice the title of the post.  Now notice the number of comments (1st numberic column) compared to the number of views (2nd numeric column) and clicks (3rd numeric column). Views indicate how many people saw the post on the blogroll. Clicks indicate how many people actually clicked on the link to read it. These 'clicks' come from within Active Rain as well as from Google, so please whatever you do, don't, make the mistake of thinking that only AR members are reading your post.  You couldn't be further from truth.

What else do these clicks tell you? For starters they tell you that you need to be writing more about that topic, because apparently people are interested in it.

Now let's talk about peer to peer posts.  Let us not forget that Active Rain is a "network" that allows peers to make connections all across this country and other countries as well.  Some people say that they are not here to make friends, but ask the "referral" agent and they'll tell you that is exacly why they are here.  Any agent that is looking to make referral connections hits the referral jackpot when they discover Active Rain.  As a peer to peer group, we also teach and learn from one another and for many, AR is the mentor that they don't have at their own company and everyone contributes to that their and knowledge.

The question that I received had multiple parts so I'll stop here and myself or another AR Ambassador will post another question and address it.   

/20/2011 Is Your Listing Pretending to Be For Sale? 152 4866 4418
11/30/2011 Duck, Duck, Duck 131 4055 3607
01/15/2012 Client or Customer? If You Don't Know, Then How Do You Expect Consumers to Know? 117 3970 3284
08/27/2010 Dear AR Newbies: A Letter From a Backdoor Ambassador 93 3994 3097
07/04/2010 Birmingham Alabama Property Management Recommendation: Bham WIiRE Realty 10 3668 2859
01/08/2013 How Many is Too Many When Showing Homes 136 2949 2788
01/01/2012 How About I Just Knock on Your Seller Client's Door to Get an Appointment 143 3230 2680
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Rainmaker
161,583
Wika Hutchinson
Eugene, OR
Broker, CRIS, SFR, CDPE
Charita, thank you for sharing this great information. I actually had the same question regarding potential buyers since some AR members such as myself can only post to members only (not public).
Mar 07, 2013 10:25 PM #1
Ambassador
758,837
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Wonderful Wika.  Glad I could help.  I can already tell that you are a rising rock star here on Active Rain.  Feel free to call on any one of us (any member at all) if you have a questions.  The entire membership is willing to help. 

Mar 07, 2013 10:28 PM #2
Rainmaker
94,433
Roger Stensland
Keller Williams Realty Puget Sound - Maple Valley, WA
Let's Move!

Thanks Charita.  To post to the public, you need to purchase a monthly subscription to AR.  If you choose not to, there is a wealth of knowledge to be gained from the agents/Realtors® on Active Rain.  I already learned a few things this morning.  Cheers!

Mar 07, 2013 10:55 PM #3
Ambassador
1,494,327
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Good morning Charita -

You are the prime example of what a good Ambassador should be.  I received an email this morning with questions on how to do some things in marketing.  I have responded and will be assisting a fellow Rainer with building YouTubes.   

Mar 07, 2013 10:55 PM #4
Ambassador
758,837
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Absolutely Roger.  AR is the real estate and marketing school of all real estate and marketing schools.

Good deal John.  That the AR spirit all day long.

Mar 07, 2013 11:06 PM #5
Rainmaker
4,042,231
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Charita, I wondered that in the beginning also, but consumers DO read these posts, they call me!    If you put in good keywords, they will find you!   Also, share your posts on G+, your FB business page, LinkedIn and tweet.    

Mar 07, 2013 11:09 PM #6
Ambassador
853,719
Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

Suggested!!  Anyhoo..I would agree with you as well.  Additionally, Active Rain serves another purpose and that is to drive traffic to your other websites.  If you use linking correctly in your blog posts, and blog consistently, you will find that many buyers and or sellers will call you from your websites.  

Active Rain with their comprehensive SEO can really help boost your separate sites to the top of the search engines.  I have had many come list me calls because of this.  AR Works :)!

Mar 07, 2013 11:17 PM #7
Ambassador
758,837
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Thank you Joan for that valuauable input.  The possibilities are endless. We just need the Newbies to realize it and show them the way.

Thanks Brenda.  Backlinks are of ultimate importance. And the best laid plans will incorporate all of these suggesstions in the marketing mix.

Mar 07, 2013 11:24 PM #8
Ambassador
2,816,562
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Charita excellent post to help AR newbies understand the amazing potential of ActiveRain and how to make it a better platform for themselves - and all of us.  You are an awesome team player, ambassador and moderator on the BananaTude group....and outstanding real estate professional!!  Thanks for this valuable post!

 

Featured in  BananaTude

 

 

Mar 08, 2013 01:33 AM #9
Ambassador
758,837
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Thanks Anna for the complement and the feature. But you do know that you're "Head Banana" around here right?

Mar 08, 2013 01:37 AM #10
Rainmaker
487,388
Jim Patton
209-404-0816 - Turlock, CA
Realtor - Stanislaus & Merced county Realtor.

Great explanation Charita, and not just for the newbies.   I think I have maybe had one or two comments from consumers on my posts but I do know that people are reading them.   I have gotten several listings from people that said they found me on the internet on "Rain something". 

Mar 08, 2013 05:26 AM #11
Rainmaker
647,093
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

Charita, you have done it again!  You really know your Active Rain systems...

Mar 08, 2013 12:08 PM #12
Ambassador
642,849
Mona Gersky
MoonDancer Realty, Dillsboro,NC - Sylva, NC
GRI,IMSD-Taking the mystery out of real estate.

Charita, this post really points out the value of having a Rainmaker account.  It will make all the difference in the world for public exposure.

Mar 08, 2013 01:12 PM #13
Ambassador
758,837
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Jim trust me when I say "they are reading."

Thanks Kathy and I know you do too and we have to share what we know right?

I was a little hestitant at first Mona about upgrading, but it didn't take me long (a few days at most) to realize what I needed to do and do it fast.

Mar 08, 2013 09:27 PM #14
Ambassador
1,241,151
Joni Bailey
101 Main St. Realty - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTOR®

SUGGESTED! This is so true. For a while, I thought that the only people who read my blog posts were other ActiveRain members. Then people started telling me (and other people) that they read something on my blog. That is such an awesome feeling! Hang in there newbies.... your day will come and you will be just as pleasantly surprised as we were!

Mar 09, 2013 12:56 AM #15
Ambassador
2,660,703
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Charita, And in some cases like ours I've turned off non-member comments to keep the spammers in check.  Consumers pick up the phone and call rather than leave a comment, so the lack of consumer columns doesn't mean we're not effective in reaching them.

Mar 10, 2013 06:08 AM #16
Ambassador
758,837
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

That's a really good point BLiz.  I run into that when I forget to log in, but I'm also glad it's a roadblock built in or we'd be inunadated with spam.

Mar 10, 2013 06:16 AM #17
Ambassador
1,148,298
Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi Charita. I am so glad that I learned the power of Active Rain early on. Many don't realize that when it comes to Google Power and SEO that Active Rain is right up there with Zillow, Trulia, and Realtor.com. I just love the fact that my Active Rain posts keep driving new leads to my website on a daily basis. Yes, I would encourage everyone who doesn't have a Rainmaker account to upgrade as soon as possible to reach a larger audience.

Mar 11, 2013 05:08 AM #18
Ambassador
758,837
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Jerry you were one of the lucky one and you came on board right on time.  I remember that you jumped in with both feet.  I imagine that your military training had a lot to do with that.  Some will stay while others will never understand the power of AR and leave.  I'm just glad that you and I "got it" early.

Mar 11, 2013 05:42 AM #19
Ambassador
892,737
Lynn B. Friedman
Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ... - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Dear Charita,

I certainly agree with the value of paid membership! Your post makes it very clear why the value is really there!

Have a happy day -
Lynn 

Mar 11, 2013 08:21 AM #20
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Charita Cadenhead

Serving Jefferson and Shelby Counties (Alabama)
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