The state of real estate photography on the Sunshine Coast, at least for high-end homes, is quite good. Although there are an abundance of photographers and a wealth of real estate, the general reluctance of agents to use professional photographers in all but the high-end homes means that there is enough competition to drive quality up. You have to be competent in order to stand out and be employed. Among sub-$500k homes it is the agent who is taking the photos. Partly this is because agents here often recoup marketing costs from vendors, and vendors, already experiencing fiscal friction at the thought of the agent's fee, are even more reluctant to pony up yet more money for photography. Never mind that the cost of professional photography is a tiny fraction of the proceeds of the sale, yet photography is so important in having the listing stand out among the common herd.
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