He found me on Google; he clicked on me because of the picture!

By
Home Builder with The Flooring Girl

I got a call from a nice customer in Stamford CT and he wants to refinish his hardwood floors.  After speaking to him, I asked him if he remembered what he typed into google...and he had it up on the screen.  He typed in "resale value of refinishing hardwood floors."  And, of course, up came one of my posts entitled "What types of flooring provide the best ROI if you are selling your home.

 

There are 3 things interesting to me here. 

First, while I was on page 1, I was not #1, nor even in the top 3.  On his screen I was #5 (which is still good).  But, why did he click on me????  He said he clicked on me because it had my picture next to it.  This really reinforces the need for google authorship...and if you're still not sure how to do, check out Craig Daniel's post on "Does google count you as an established author?"

 

Second, this really shows the importance of synonyms and how smart google is.  Not once did I mention "resale" in my post, not even in the alt tags or in the background meta tags or anything (although I think I may add it now...we always continue to learn, right?).  I do have value in there, and I do discuss selling your home, and google made the connection.

 

Third, I think my title also helps the click throughs, and I can see it is coming up correctly - the way I intended it (partially because of the work I had done using the Yoast plug in).

 

The final interesting thing is that he knows someone who recommended us.  He can't remember who it is, but one of our past customers recommended us.  I'm not sure if he recognized me/the site or just the idea of "The flooring Girl."  He can't remember who it was as it was several months ago...and now he is finally ready.  I'll find out more info when I meet w/ him next week.

 

So, if you haven't already, get your Google Plus account set up and set up your google authorship.  If you're not sure how, refer to Craig's post above.  (please note that I'm not an expert on how to do this.  I set mine up last June and things were set up differently then...and I will admit that it took me several tries.  But, I was determined, and it definitely has paid off).

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Ruth Lerner 03/12/2013 03:28 AM
Topic:
Real Estate Sales and Marketing
Location:
Connecticut Fairfield County Stamford Stamford Home Improvement
Groups:
The Art Of Marketing You
Internet Lead Generation-How Best To Capture Your Audience
ActiveSEO
Tags:
ramblings from a westchester flooring store shop at home

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Ambassador
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Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

"he knows someone who recommended us."

BINGO!!!

Mar 11, 2013 08:41 PM #2
Rainmaker
2,304,159
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

It is clear that you social media marketing is doing what it is supposed to do.

Mar 11, 2013 08:42 PM #3
Rainmaker
2,701,369
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Gita - Yes, you should do it today!

Lenn - Yes, that was the lucky part.  Looking forward to meeting him in person.

Joe - Yes, I think over time, there is more and more synergy in these efforts.

Mar 11, 2013 08:44 PM #4
Rainmaker
694,665
Clint Mckie
Desert Sun Home, commercial Inspections - Carlsbad, NM
Desert Sun Home, Comm. Inspection 1-575-706-5586

Hi Debbie,

I got a call from Google yesterday that wanted me to update my information. But tha's for a post a little later. I do get calls and work from my google account. And after all ...that's what it's all about.

Have a great day in New Jersey.

Best, Clint McKie

Mar 11, 2013 08:51 PM #5
Rainmaker
1,355,996
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Photos definitely improve click through - compared to other links without photos, the ones with photos look far more established and professional.

Mar 11, 2013 08:51 PM #6
Rainmaker
1,867,638
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

I think photos are important.  They are advertising.  They must be properly done, and a good shot (like yours!), and speak volumes.

Mar 11, 2013 09:10 PM #7
Rainmaker
2,701,369
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Clint - That's good that you are updating your google acct - I'm guessing it's google local. But, this is google plus.

Wayne & Jean - Yes, exactly...and good pt.  They add more credibility.

Jay - Yes, so true.

Mar 11, 2013 09:16 PM #8
Rainmaker
1,811,623
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in Southern RI and beyond

Deb, I hear you & love it...it pays to be the one on the page with the picture!

Mar 11, 2013 09:56 PM #9
Rainmaker
2,701,369
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Ginny - Yes, it really does!

Mar 11, 2013 09:56 PM #10
Rainmaker
2,328,940
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Debbie: Standing out on Google and having someone vouch for you...a winning combination every time!

Mar 11, 2013 09:59 PM #11
Rainmaker
653,941
Bobbie Smith
Stroudsburg, PA
570-242-1891

Debbie, Congrats. It sure is nice to have all your hard work paying off.  Get on Google+

Mar 11, 2013 10:00 PM #12
Rainmaker
2,346,102
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Proof that you're not only "The Flooring Girl" but should be nicknamed "The Google Girl" also.  I love hearing this kind of story.  Kudos to you.

Mar 11, 2013 10:00 PM #13
Rainmaker
2,701,369
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Anita - Yes, this was a double stroke of luck.

Bobbie - Yes, everyone should.

Roger - LOL, cute title.  Thx.

Mar 11, 2013 10:04 PM #14
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John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

You're a prime example of putting online media to work for you! 

Mar 11, 2013 11:56 PM #15
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Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Debbie, I've thought the same thing about the Google Authorship photos next to our blog.  Results 1-4 may be Big Company Match, but the human element of our posts get a click because it's obvious we're local and not Zillow, or Trulia or whatever else similar.

Mar 12, 2013 12:22 AM #16
Rainmaker
476,098
Christine Pappas - REALTOR®
eXp Realty - Willoughby, OH
eXp Realty - Because Experience Matters

Debbie,  your dedication to blogging pays off!  Congratulations!

Mar 12, 2013 01:02 AM #17
Rainmaker
2,701,369
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

John - Thx so much.

Bliz - Yes...it's logical.  Plus, this isn't the first time I've heard a real customer tell me this.  plus, after they started showing up, click throughs increased.

Christine - Thx so much.

Mar 12, 2013 01:10 AM #18
Rainmaker
774,128
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Hello Sensei-that is great news.  And, I am going to add my photo as well.  So glad that you are rockin it!

Mar 12, 2013 05:07 AM #19
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George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Debbie I meant to check out the blog on Google authorship but did not have a chance to.  I have to try to make time to do that tomorrow.

Mar 12, 2013 10:05 AM #20
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Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

That's a great example to share Debbie.

Mar 12, 2013 01:45 PM #21
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Debbie Gartner

The Flooring Girl & Blog Stylist -Dynamo Marketers
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