Are you selling your house? If you even glanced at a TV or listened to the radio with all the bad news out there, you are probably dreading the idea of selling in this market. What’s a homeowner to do? Here’s a way for you to stand out and make sure your house looks its absolute best before it goes on the market. What is it you ask? STAGING.
Yes, that’s right. Now I know some of you watch HGTV and TLC and the other shows touting staging. And no doubt you have liked some of the transformations and then others you are thinking does every transformation cost $2000? Some of you may even be thinking it’s BUNK.
Staging is house marketing. Everything in today’s world is marketed. Why do you think Kellogg’s’ spends thousands of dollars to market a $3 box of cereal? I know you are thinking but my realtor will do the marketing. Well, that’s only half the tale. True, they will take pictures, make a virtual tour and advertise in all the right areas, because that’s their job. Here is where YOU come in.
To make sure your house looks better than the competition, and right now there is a lot of competition, your house has to look better and be marketed to the unknown buyer. Why not have a professional stager come in and do a consultation to show you what features you should be highlighting, how to do it and talk to you about the areas of your home that may not be so attractive to potential buyers.
Now, before you say “My house is perfect and I don’t need to change a thing.” REMEMBER, your house is perfect for YOU, mostly because you have decorated it to your taste and it holds your memories. While that’s wonderful for you, the unknown buyer may not have your taste and definitely doesn’t want to buy your memories; they want to make their OWN!
Consultations can vary but should run anywhere from $100 to $350 depending on your needs and what they are offering. If you are not a do-it-yourself kind of person, they can even give you an estimate for what it would cost for them to come in and do everything for you.With everything in the world being marketed, why wouldn’t you invest in marketing the most valuable asset you own?
Sharon Conner is the founder and owner of Southern Home Staging. Let Southern Home Staging provide all your staging needs for your occupied home or vacant home for sale. Southern Home Staging serves the Metro Atlanta areas Clayton, Cobb, Coweta, DeKalb, Douglas, Fayette, Fulton, Gwinnett and Henry counties in Georgia including Atlanta, Brooks, College Park, Decatur, Douglasville, Dunwoody, Fairburn, Fayetteville, Griffin, Hampton, Jonesboro, Lovejoy, Marietta, McDonough, Morrow, Newnan, Palmetto, Peachtree City, Senoia, Sharpsburg, Smyrna, Stockbridge, Tyrone and Woolsey. Please visit our website at www.southern-homestaging.com
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