Breaking Down Blog Posts
In this ActiveRain University class we take a look at four posts and review them to see what agents have done well and the things they can improve.
If you are going to blog, and your goal is to get in front of interested consumers in your market, it makes sense to do the right thing. We would like to thank these four brave souls for letting Bob break down their posts and give his thoughts on how they may improve the post to make them rank better in the search engines as well as make them more appealing to the real people that end up accessing your content.
Neighborhood Post - Great Example
This post is a great example of a neighborhood or community post. They use links and calls to action very effectively in the post and overall it is a very good representation of what you would want to emulate. A couple of small suggestions to make this one a little more effective but very good.
Writing about Loan Products
In this post, the author does a very good job of targeting a specific loan product to a particular area. In this case, he is focused on VA loans and a certain military base in his area. We make a number of suggestions on this post including the proper number of times to use his keyword phrase as well as a discussion about links and calls to action in a post like this. Once we are done with the post, it's in a better position to rank than before we started.
Missing The Mark on Keywords
I love what the author is trying to do on this post, but they really need to think about exactly what keywords they are trying to target with the blog post. This is a great example of a good idea for a post that probably won't get in front of as many people as it could had the author focused the post on a specific keyword phrase and had a better understanding of what he wanted to target. We make a number of suggestions of ways to improve this post.
What Are You Really Writing About?
For this post, the author is writing about one thing in the body of the post but his blog title (and therefore his page title) is telling the search engines something completely different. The content in the post has a great chance to get seen thousands of times but a swing and a miss on the title has most likely relegated this post to a lonely life. Not to worry, we give the author some suggestions of how to fix this post.