Keeping up with technology. SMO as the tool for a web site promotion.

Real Estate Broker/Owner with Global Realty Partners

In the last 10-12 years, we have all experienced quite a few changes with technology. It's all started first with computers, then the internet/mobile phones, and now what?

Have you ever experienced that the people in the next table to you before they start eating make a shot of their food to share with friends or playing with their iPhones/Androids/iPads? When I have first really experienced this for the first time in Rustic Inn, a crab Restaurant in Fort Lauderdale, I thought that the guy making the pictures of the plate with stone crabs worked for some kind of magazine that adverises or reviews dining. Now I understand that he probably just posted those photos to Facebook/Instagram/Twitter and all his so called friends will know what he eats before he leaves the restaurant. Is it necessary? I am not sure, but social media has become a high factor in our life.

What do you see now in business? Google, the most dominate search engine, basically dictate us the rules of the game and make the changes of the game rapidly. For example, if I want to promote my web site , I will need to start using Google Plus, or at least Facebook as a promotional tool. You want to basically achieve the goal of your customers liking your service the same way as they like eat pasta, pizza special drinks etc.

What am I trying to say? We are all trying to succeed in the real world, and selling real estate is probaby one of the most competitive market. Selling it in US, means that 85% of your traffic, if anybody uses it, will come via Google. I just want the rules of the game be written as clear as possible. In real life, the Giant (Google) is telling the US one thing, but in reality is doing something completely different. I am telling this information on my personal experience from 2 years of my time spent on my web site development and promotion.

Am I extremely successful? Not  yet, but I am working on that. For more info, please visit my web site:


Comments (3)

Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Video gets you tons of eyeballs, plenty of eardrums and super SEO if you want to live on the front page of search indexes. Work the marketing daily. Wire it to detonate. In a good way and be remembered, to cause attention, interest, desire, action.

Mar 14, 2013 09:47 AM
Joel Weihe
Realty World Alliance - Wichita, KS
Helping you to use your VA home loan benefits

I'm starting a serious video campaign for the first time. Although almost all my business comes from referrals I may want to build a team or hire some help someday. Video is the new big thing in marketing. Look what happened to United! :)

Mar 14, 2013 09:51 AM
Kathy Stoltman
Balboa Real Estate - Ventura, CA
Ventura County Real Estate Consultant 805-746-1793

It is a crazy world we live in.  I am always working on my internet presence and like Joel will be doing more videos.

Mar 14, 2013 10:10 AM

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