In the last 10-12 years, we have all experienced quite a few changes with technology. It's all started first with computers, then the internet/mobile phones, and now what?
Have you ever experienced that the people in the next table to you before they start eating make a shot of their food to share with friends or playing with their iPhones/Androids/iPads? When I have first really experienced this for the first time in Rustic Inn, a crab Restaurant in Fort Lauderdale, I thought that the guy making the pictures of the plate with stone crabs worked for some kind of magazine that adverises or reviews dining. Now I understand that he probably just posted those photos to Facebook/Instagram/Twitter and all his so called friends will know what he eats before he leaves the restaurant. Is it necessary? I am not sure, but social media has become a high factor in our life.
What do you see now in business? Google, the most dominate search engine, basically dictate us the rules of the game and make the changes of the game rapidly. For example, if I want to promote my web site http://globalrealtypartners.com/ , I will need to start using Google Plus, or at least Facebook as a promotional tool. You want to basically achieve the goal of your customers liking your service the same way as they like eat pasta, pizza special drinks etc.
What am I trying to say? We are all trying to succeed in the real world, and selling real estate is probaby one of the most competitive market. Selling it in US, means that 85% of your traffic, if anybody uses it, will come via Google. I just want the rules of the game be written as clear as possible. In real life, the Giant (Google) is telling the US one thing, but in reality is doing something completely different. I am telling this information on my personal experience from 2 years of my time spent on my web site development and promotion.
Am I extremely successful? Not yet, but I am working on that. For more info, please visit my web site: http://globalrealtypartners.com/