Social media has become mainstream. Public relations, marketing, and advertising executives are already talking about the “good old days” when having Facebook friends or a business page was “buzz worthy”. Today, you need to operate across a number of different social media platforms. Your goal is to be recognized as a content leader and a social influencer. Your ability to influence buyers, sellers, brokers, and other industry leaders has implications for sales and leads generation. Are you looking to increase your profile and become an influencer? Here’s how to get started:
- Be active every day. Consistency is the key to widening your influence. You want to make it a point to update your status, tweet, or retweet something at least once a day. If you are blogging, set up a schedule. Whether you blog once a week, or once a day, find a schedule and stick to it. Your readers are looking forward to it.
- Your blog should provide the best possible content. It is an opportunity to position yourself as an industry expert. It should be used to drive readers to other social media platforms and your website.
- Twitter allows you to reach the greatest number of people. You can use it share information, as well as build a community of followers. Research hash tags to find where your tweets will fit in with other trending topics.
- Linked In is the place for you to collect professional recommendations. Third party recommendations prompt others comment or recommend you. These recommendations increase customer loyalty, which we all know is important in real estate.
- You Tube is great for visual content. Agents and brokers should be posting virtual open houses and do it your self tips.
When creating an online and social media presence, you should be aiming for what experts call “micro credibility”. Other people might call it “internet famous”, but if you are known as an industry leader or issue expert, you need to leverage that across all our social media platforms.
The technology that drives Quantum Leads is designed to streamline your social media presence. You can blog, tweet, and update your status on Facebook and Linked in from one dashboard. Once you commit to creating great social media content, getting it posted and online should be easy. Quantum Leads helps you manage your profile and cross promote your properties, your expertise, and your experience. Using the Quantum Leads technology helps your agents and brokers capture more, generate more, and sell more.
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