Are you guilty of using the "same old same old"?
I confess. I'm guilty as charged.
Real Estate agents are in the business of marketing homes, and sometimes, many of us (myself included), get into the habit of writing the same old stuff, i.e. 3-bedrooms, 2.5 baths, etc.
Once in a while, this is ok. Too often, however, may drive people away if they don't fall asleep like this animal.
Make your posts interesting, and prospects will visit frequently, and perhaps buy a home. Repetitive and boring posts, however, are likely to discourage people from coming back.
Here are some tips for attracting and keeping readers:
Use images in each post. Good bloggers always include images. The reason is because they make posts more appealing for the readers. Creating your own images is best, there are online resources where photographers are willing to share their work as long as you give them credit.
Flickr.com/creative commons is one site where bloggers can find useful images, and many authors will allow bloggers to use these images as long as they're credited as the source. When using one of these images, make sure that the author allows the image to be reposted, attribute the photo to him/her, and avoid copyright infringement issues.
Avoid clichés. Overused words and phrases like "best practices" and "guru" are likely to turn off readers. Brittney Ervin has some great examples of other overused phrases to avoid.
Focus on Lifestyle. We sell a lot more than the box on the lot. Our job is to communicate why someone would want to live in a particular community, and posts don't always have to be about a particular home to be effective.
Change it up once in a while. Interviews make great posts. Having an occasional guest blogger is also an excellent way to keep content interesting. Videos, and podcasts also make great content.
Wants some more tips on content? Check out Content Rules, by Ann Handley and C.C. Chapman.
Do you know someone who wants to live in Northborough, Southborough, or a surrounding town? Call me.