This Central Mass Real Estate Agent's 3-step Guide to Blogging

Real Estate Agent with Prudential Prime Properties 009526424

Are you guilty of using the "same old same old"?

 I confess.  I'm guilty as charged. 

Real Estate agents are in the business of marketing homes, and sometimes, many of us (myself included), get into the habit of writing the same old stuff, i.e. 3-bedrooms, 2.5 baths, etc.  

Once in a while, this is ok.  Too often, however, may drive people away if they don't fall asleep like this animal.  



Make your posts interesting, and prospects will visit frequently, and perhaps buy a home.  Repetitive and boring posts, however, are likely to discourage people from coming back. 

Here are some tips for attracting and keeping readers:

Use images in each post.  Good bloggers always include images.  The reason is because they make posts more appealing for the readers.  Creating your own images is best, there are online resources where photographers are willing to share their work as long as you give them credit. commons is one site where bloggers can find useful images, and many authors will allow bloggers to use these images as long as they're credited as the source. When using one of these images, make sure that the author allows the image to be reposted, attribute the photo to him/her, and avoid copyright infringement issues.

Avoid clichés.  Overused words and phrases like "best practices" and "guru" are likely to turn off readers.  Brittney Ervin has some great examples of other overused phrases to avoid. 

Focus on Lifestyle.  We sell a lot more than the box on the lot.  Our job is to communicate why someone would want to live in a particular community, and posts don't always have to be about a particular home to be effective. 

In the attached post, for example, Roy Kelley does a great job describing O'Donnell's Sea Grill in Gaithersburg, MD.

Change it up once in a while.  Interviews make great posts.  Having an occasional guest blogger is also an excellent way to keep content interesting.  Videos, and podcasts also make great content.  

Wants some more tips on content?  Check out Content Rules, by Ann Handley and C.C. Chapman.   

Do you know someone who wants to live in Northborough, Southborough, or a surrounding town?  Call me. 

Posted by

John P.Kreiss, Realtor
Prudential Prime Properties
125 Turnpike Rd. #7
Westborough, MA 01581
Direct:  (508) 826-6920
Fax; (508) 630-2333


Let me know if I can help you or your family/friends with any Real Estate needs. Please know that I am never too busy for you or your referral & I would honor the chance to earn the business!  

*If there's a neighborhood that you'd like more information on, simply Email me or go to my Website to request a personal Home Search. 
*If you're thinking about Selling your home and would like to find out how much your home is worth in the current market, simply go to my Website to fill out the form.

Comments (4)

Nick Lowry
Benchmark Realty - Nashville, TN
Nick Lowry Team

This is useful info. Thanks for sharing. :)

Mar 18, 2013 11:44 PM
Nick Lowry
Benchmark Realty - Nashville, TN
Nick Lowry Team

This is useful info. Thanks for sharing. :)

Mar 18, 2013 11:44 PM
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

In my opinion. .

They are not coming back. .

They buy and the post is ready to work with the next buyer. .

the coming back is an evolution that gets in progress after they buy and using other tools to keep clients engaged until they are ready to use your services again. .


Mar 18, 2013 11:45 PM
John Kreiss,REALTOR®,CBR®,SRES®,e-PRO®
Prudential Prime Properties - Marlborough, MA
Reaching the Lifestyles of Your Dreams

Nick and Fernando - Thanks for sharing.

Mar 20, 2013 06:02 AM