In today’s market it is so important to be “ahead of the curve” in your technique. The cost of advertising is going up and the saturation of more than one message in one location is paramount.
Have you considered joint marketing?
I have a close working relationship with the Colorado Real Estate experts at Aspen Lane Real Estate: Belinda Spillman, Will Hamm and Erin Bates. Today, in a quick drop-in meeting we discussed the idea of joint marketing.
Belinda and Will are the preferred listing agents for Lennar homes located in a local community called Beacon Point. Beacon Point is a neighborhood where the average home is less than 5 years hold and was originally purchased brand new. The demand for homes in Beacon Point is very high as builder lots are almost sold out and inventory is low. Now, as you can imagine, Aspen Lane saturates this market with their expert advice.
Recently sending out an announcement telling existing homeowners that their homes are “needed on the market” has generated leads…but, I ask what about those people that don’t want to sell? Well, that is where the joint marketing idea comes in … I say, Aspen Lane and LeaderOne Financial... let's do a mailer that tells homeowners that due to the wonderful spike in the market they may have significant equity in their home; perfect time to list for sale or refinance. We collaborate on design and method and work together to ensure that we are providing not one, but TWO great options for existing homeowners!
You know what they say, 2 heads are better than one (well, in this case, 4 heads are better than 1!!!)
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