THE GOOD THAT WILL COME FROM BLOGGING.....

By
Real Estate Agent with Douglas Elliman Real Estate 30HA0800896

THE INTERNET HAS CREATED A BUFFER BETWEEN BUYERS AND AGENTSTHE GOOD THAT WILL COME FROM BLOGGING.....

The Internet has created a buffer so to speak between the agent and the buyer with their desires and their needs. It is this very safe place that I am going to talk about here; most agents have no idea how important the internet is to this particular buyer.

It is a very different world out there once an agent starts blogging about the real estate business; the actual results of which can be surprisingly rewarding.

You may find a whole new type of buyer; a buyer who has just begun to look and who may not have had the negative experiences that many have had by the time they get to us.

Here is a person who may want information about an area before they look for houses there--they don't want to waste an agents time before they are ready or they simply don't want to make a mistake when they do buy a home.THE GOOD THAT WILL COME FROM BLOGGING

The internet is a comfort zone where a buyer can relax and search at their leisure, taking the time to learn as much as they can before they commit to an agent--before they get "tied down" to a real search in a real market, in a specific location. Think of it as a "travel" guide for a buyer--much of the information searched for in real estate is to find out about an area. How do I know? Because that is what I have found in my blogging experiences--buyers "stumble" upon my blog posts all the time! They find me when they are doing the research needed to get ready to start looking in an area here.

THE INDIFFERENCE....

This brings me to my point of writing this article: So many agents and brokers are still unaware of the use of the internet for building and creating new businesses.

Good, rich and accurate content is rare on a large real estate IDX, and even more rare on a corporate "Big Box" real estate site! What an opportunity for a company to make a "local" statement, and yet they are the worst at creating that long tail connection!

I prefer to use the internet to the benefit of my business; almost exclusively, my communication and my participation on the internet is for the business of real estate. Rarely do I participate on Twitter or Facebook. I find those sites to be frivolous and mundane, especially now since I have found my "sea" legs and know what is needed to get good results when someone does a search for real estate in my area!

BUYERS NEED A COMFORT ZONE BEFORE THEY BUYLinked In, Google + and ActiveRain are my choice for spending valuable time on the internet. Local information is my goal; to be able to convey the special "personality" of each one of the Hamptons is my goal.

I publish my local content on these sites because that is where most people who search the internet go! I will tell you that from a value standpoint, there is no question that the internet has it all over other forms of advertising and marketing!...But you need to balance all of it and make sure you do enough of the right kind of internet engaging to get the job done!

 

THE RESULTS...

Time is best spent blogging and getting the word out about your particular area...with your name and face established as the go-to-person for that location.

Blogging is the best form of interaction on the internet where results MATTER; forget what others say about Facebook and Twitter and how they "connect" you to buyers and sellers.

A strong, informative, colorful and interesting blog post is the way many buyers decide on an area they want to live in today.

---Why not make them want to connect with YOU?

 

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Topic:
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New York Suffolk County Southampton Southampton Village
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Posts to Localism
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"Whacked"!!!
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Ambassador
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Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

It doesn't matter how much I tell people to do it, many still do not comprehend the real longevitiy of blog posts on the Internet. Great post.

Mar 20, 2013 12:18 PM #23
Rainmaker
500,719
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Peggy: I use the concept of: If it is confusing to me and not any fun--I stay away from it! That's my motto and it works--if Google+ is too complicated and no fun for you then you are wasting your time! Find a venue that is fun to use--to "play" with and make that your place....until you are ready to go to the next thing! No one says You HAVE to do google+ and sometimes if you step away you can eventually get back to it when you are ready for a little more of a challenge. The reason I say this is that there is no one telling you what is right for you--you need to feel it is right or you will be wasting your time and thus, your money!...and the quality of your work will suffer!

Trisha: Right you are...in fact I am willing to bet that if you are NOT blogging and you are a real estate agent you are going to be losing your place in the community as a specialist...losing it to someone who IS doing the local internet information. It is as simple as that and it could happen much sooner than we have thought it would--the time is NOW!

Erica: Great! Isn't it the most rewarding thing to do in our business? I have no problem saying to myself: "I will post something everyday--I will make the time for it because it is that important". And I make every effort to do just that!

Mar 20, 2013 12:35 PM #24
Rainmaker
500,719
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Melissa: You know what? I find the same thing and that's OK...it's not like we don't try, right? ...and look what it does for us--from those who do not "get it": It get's us to write blog posts about how valuable it is to do that and in the process, we just may get read by the right person, a buyer or a seller who reads our posts and says: "Wow, this is an interesting take on real estate agents...I think I want to get to know this person and maybe use them when I buy--they seem to know all there is to know about this area I want to live in!" Isn't it fun??? :)

Mar 20, 2013 12:43 PM #25
Rainmaker
1,080,579
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Paula, it's true and yet I don't think blogging is for everyone, because not everyone wants to take the time to research and write. Just like school, how many really enjoyed doing papers and research? Few. Same here. Sharon

Mar 20, 2013 12:56 PM #26
Rainmaker
500,719
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Sharon: But it does not take a "writer" to learn to blog---that, in my humble opinion, is the problem people have with blogging; they just don't understand that putting down on paper statistics or local information does not take a master writer! I was not a writer and I have expanded my writing now so that many people now read my posts! All it takes is an interest in becoming informed so you can inform...this wonderful business of real estate is not a matter of taking people into houses now and writing up offers---it is now much more than that. The public does not want to buy a house if they don't know anything about the state, the county, the town or village and the STREET they may end up living on! In my opinion, if you can talk, you can write--at least you can write information and statistics down in such a way that the public finds it interesting--nothing more than that! That is not going to require a degree in literature--as I said if you can talk and carry on a conversation, just write it down as if you are talking about it---that is the key; no mystery to it! And those who succeed at blogging have discovered that. Sorry about the run on response but i just had to say it--it may be that I will do a post on that topic!!! :)

Mar 20, 2013 01:16 PM #27
Rainmaker
101,176
Rick Phillips
Frankly Realty - Old Town - Alexandria, VA
I care about you and your transaction.

Also ... it's addictive!

Mar 20, 2013 01:59 PM #28
Ambassador
1,705,110
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Paula, I must say, your comments are as packed with information as your blog post. Great job of touting the advantages of blogging. I was just contacted by a local agent today who had questions about blogging. I told him it's a real lead generator but it requires real commitment.

Mar 20, 2013 02:13 PM #29
Rainmaker
908,388
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Paula, you are the expert. I seem to get calls from out of state home buyers or home sellers which I believe is from my blogging efforts.

Mar 20, 2013 02:33 PM #30
Rainmaker
504,788
Teral McDowell
Referral Patners LLC - Murphy, TX

According to my website I get a lot of traffic from social media and mostly from Activerain - yes!

Mar 20, 2013 02:46 PM #31
Rainmaker
500,719
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Rick: You can say that again--addiction might be the best way to describe it because unless you feel that kind of attraction to blogging, it is very hard to fake it!!! :)

Tammie: Thank you! I love the topic and therefore it just rolls off the, er...the keyboard. I almost said tongue so as you can see the point I try to make is that blogging is no more difficult than talking--having a good conversation with the members and the public!

Pamela: That is the great thing about blogging: Even though it is crucial to focus on the local data and local happenings when we blog, it's reach is broader and further reaching than any other form of marketing.

Mar 20, 2013 08:33 PM #32
Rainmaker
500,719
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Teral: That's teriffic!...and let's hope it continues because there is no greater shelf-life for your branding and marketing then blogging!

Mar 20, 2013 08:35 PM #33
Rainmaker
452,886
Larry Estabrooks
Independent Real Estate Agent - Moncton, NB
100% representation means NEVER DUAL AGENCY !

Paula - I wholeheartedly agree with the points you've made in your post!

Mar 20, 2013 09:38 PM #34
Rainmaker
500,719
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Larry: Good then!...I will be looking for your next post, right? :) All kidding aside, it is a good thing you can see what the benefits are; that makes it so much easier to sink your teeth into a topic and get it down on..er,..the website page!

Mar 20, 2013 09:53 PM #35
Ambassador
1,207,909
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Blogging has brought me many great relationships, new clients, and referrals.  Social media and blogging is a huge part of our business.  Great post Paula!  

Mar 20, 2013 10:42 PM #36
Rainmaker
2,532,569
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Yes to this phenomenon and it is still finding its legs too. I got a call the other day on a post I did 2 years ago on B of A...Not only that, but quite a few times when researching a subject I come across an AR post of someone I know too...Amazing and thank you for sharing Paula

Mar 20, 2013 11:53 PM #37
Ambassador
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Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

I want thank you for this post. .you have inspired me with your thinking and I will implement it using videos. .

You are absolutely right. . consumers now want to be anonymous until they decide they are good and ready. .blogging is a good avenue. .but combining them with videos and you are at another level. .

Mar 20, 2013 11:53 PM #38
Rainmaker
500,719
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

The Christiansens: that's good to hear---it is an art to be able to put out there often enough, what we know and how we do what we do...the blogging itself is simply a conversation..

Richie: I agree; I have run across numerous posts by fellow Active Rainers when I google something having to do with real estate! That is a real testimony to the strength of blogging but of AR also!

Fernando: You are so right! I do real estate shows (which I discovered right here on AR!) and there is a video capability but I must admit, I have great trouble getting the shows to show up, open and ready to be seen...I usually end up using a link and may lose some viewers because of that..any light shed on that topic would be appreciated!

 

Mar 21, 2013 12:05 AM #39
Ambassador
1,155,543
Bryan Robertson
Los Altos, CA

I tried to teach several agents about writing local blogs.  They understood the concept but just could not get themselves to actually write on a regular basis.  As a result, they rapidly dropped off the map and wondered why they didn't get leads from the 2-3 quick posts.  Quality local material written on a regular basis drives leads.

Mar 21, 2013 12:31 AM #40
Rainer
12,888
Liz McGinley
Florida Indeed Real Estate, Inc - Merritt Island, FL
Service with Integrity Indeed!

Very inspirational post.  Thanks for the encouragement. I'm just getting started in the blogging area and I love reading about the importance of it. 

Mar 21, 2013 12:37 AM #41
Rainmaker
500,719
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Bryan: You are so right! That is the key---consistancy keeps them coming back for more--it's like a good restaurant: make it tasty, colorful and consistant in it's goodness and they will come! i gave up trying to get my fellow agents interested in blogging--they think they have to be "writers" and that is the sticking point with most agents who don't take advantage of blogging!

Liz: It may take a while but as Bryan says above---""Quality local material drives the leads"!...that is the only thing you need to keep in the front of mind as you begin your blogging!...and keep it coming for them so that they think of you any time a real estate issue comes up. Good Luck!!

Mar 21, 2013 01:11 AM #42
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Paula Hathaway, REALTOR, LBA

...A Local Expert in all The Hamptons
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