Research is a great tool to find out about our clients. It's like widening the array of information to some favorable extent leading to valuable conversations during meetings. Colleen Cotter's post gives us some tips on how we can research client information from leading online resources.
When you have a new prospect do you look them up online? Do you "Google them"? Do you look for them elsewhere online?
Don't feel guilty if you do. It is no different than looking up a restaurant in Little Italy before you sit down at a table. Being familiar with the menu before you commit is a nice feeling. Your clients and potential clients are doing this sort of research on you too. Be very aware of your online presence. It is one layer of your interview process with your sphere.
My main sources are:
3. Linked In
An interesting tip about FaceBook is to paste the client's email address into the open bar on the top of FaceBook. Search there for the person. If they are on FaceBook you will be able to learn where they live, if they have plans to move, if they are in a relationship and interesting topics to bring up when you actually meet.
Recently I had a call from a woman that misrepresented herself. Looking her up online helped me to realize this. Sometimes a little stalking is healthy.
Colleen K. Cotter @ 619.804.6840
Managing Partner of www.mySanDiegoAgent.com
Broker Associate of Keller Williams Realty