Local Real Estate Market is Shifting: Will you be part of the Shift

Real Estate Broker/Owner with Frank Rubi Real Estate, LLC La Broker 09995688826



The market shift has already started in my local market. I have felt for some time there has been a building pen up demand for real estate activity. The local economy and state of uncertainty has helped fuel this pen up demand. Now that buyers and sellers alike cannot wait any longer I am seeing business activity increase to higher levels. Higher activities lead to more sales and a generally a sense of confidence. The question remains how we as a profession will respond.

First of all, I have been in contact with all sphere of influence. My story is inventory is shrinking. If you’re planning to sell now is the time to act. Another, part of this conversation has been the national survey which predicts that every market will see transactions and values of real estate to increase.


Secondly, my personal marketing efforts have increase. My favorite and cost effective is Email marketing. A simple email piece: "Contact me for more information" type. I have a series which I try to bring this effort together. The second one is an inventory piece. The third email, discusses interest rates. A fourth one I just put out includes information on Buying vs. Renting. My next email will include pro and cons for investors in this new market.


Third, to challenge any grief or fear due to this fast changing market; I have start a new Re- Branding campaign. This will include all new Yard signs and business cards. Over all I don’t see any fear except for fear itself.

Finally, I have my agents doing the same and preparing their own personal plan. All have seen an increase in business both on the buyer and seller side.


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Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Frank -- I'd say you have taken on this challenge on the shifting market and you are succeeding.   A very sound strategy.   

Mar 31, 2013 02:34 AM #1
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Hi Frank - seems as though you're ahead of the spring market. Our inventory is down also, but mostly because everything's selling really quickly. 

Mar 31, 2013 08:11 AM #2
Joetta Fort
The DiGiorgio Group - Arvada, CO
Independent Broker, Homes Denver to Boulder

Wonderful post - 'change' is a great way to react to 'change' - encourages you with anticipation.

Mar 31, 2013 11:57 PM #3
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Frank, it is so nice to be able to read the real estate market is returning and we again can see homes moving!  Great post.

Apr 01, 2013 12:20 AM #4
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Looks like you have a plan in action and it's working. Seems like inventory is low throughout the country...

Apr 01, 2013 08:55 PM #5
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