Author Rank Is Bogus

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Services for Real Estate Pros with Search Engine Marketing SEM OC Expert Web Design

Authorship is a big deal and many people are enjoying the little icon in search results that displays your mug in the search results. This is a benefit to anyone wanting an edge in being chosen by a perspective lead or client. What's recently been hotly debated however, is author rank. This is the idea that Google has assigned something much akin to page rank or "Google Juice" to a person's authorship profile, in turn, making their posts rank higher in Google search results.

For the present, I am on record as saying there is no such thing. Generally those who point to situations were they believe of a rank is in effect are only seeing QDF (query deserves freshness) another well known Google algorithm that places content high in search results just after it has been posted and then it tends to move it down in search results as it ages.

Instead of relying on a one trick pony like author rank, stick to the time tested practices of online marketing and you will do better than trying to find a new bright shiny object to do your hard work for you.

This particular account has no authorship markup so it will serve to show how other factors like domain authority and competition determine where a new post is displayed in search results - not author rank.

author rank and rule of grammar

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Rainer
15,584
Realty Labs
Realty Labs - Kelowna, BC
Real Estate Websites with IDX Integration

This is certainly an old post but it should be noted that author rank isn't even a thing any more with authorship removed from Google+. With that said, having an active blog on your website is still helpful. That's why our real estate websites have blogs and we highly recommend that agents keep them active.

Sep 26, 2016 05:35 PM #1
Rainmaker
33,099
Orange County SEO Expert Web Marketing
Search Engine Marketing SEM OC Expert Web Design - Murrieta, CA
Real Estate SEO

Good information Realty Labs . I agree that every agent should have an active blog. It helps with both SEO and user experience.

Sep 26, 2016 05:44 PM #2
Rainmaker
590,854
Peter Mohylsky
PrimeSouth Properties - Santa Rosa Beach, FL
Let me help you find your path to the beach.

Thank s for this discussion.

Sep 26, 2016 08:35 PM #3
Rainmaker
525,654
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Hyperlocal blogs and longtail keywords are a way to rank high.

Jul 14, 2017 08:51 PM #4
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Rainmaker
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