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RETSO... Business Reloaded

Real Estate Agent with Century 21 Results Realty GA RE Lic # 282060

Five years ago I spent a day at a local hotel in a new conference.  A few weeks before that, I had recieved a call from Matt Fagioli, reaching out to me individually to come to the new event he was putting on with Brad Nix.  It was called REtechSouth (that was before they thought of calling it RETSO).  I spent my $99 and made plans to attend. 

Since that day, five years ago, I have managed to go to four more RETSO events.  In fact, it wasn't that long after that I ended up with Matt as my broker.  Matt moved on from RETSO, leaving it in the very capable hands of Brad.  Matt went on to create Xplode, a series of events around the country. 

This year will mark my sixth RETSO... which makes me part of a small group that will have been to all of them. 

Why do I make time for RETSO?

Every year, I am challenged.  I learn and grow from the information and opportunities I gather at each year's event.  In addition to meeting my peers from other parts of the country (yes... country, not just a bunch of Atlanta agents...), I have also had the opportunity to spend time with some of the industry's deepest thinkers.  People like Jeff Turner, Pat Kitano, the Notorious R.O.B (Rob Hahn), Jay Thompson, David Gibbons... you get the picture. 

For the first few years, technology was the focus.  Last year, I started to notice a shift away from pure tech... especially tech for tech's sake.  I started to see more of a focus on WHAT the tech was delivering.  Customer Relationship Management.  Content Manegement.  How to truly engage clients.  How to better deliver on the promises we make... 

This year RETSO is about "Refocusing".  The move away from tech and toward experience will be on the front burner.  Tech for the sake of having groovy junk on the website or nifty new toys to carry around is NOT what REtechSouth is about anymore... although, honestly, it wasn't about that to begin with.  But not it is even more plain. 

I make time for RETSO because it makes ME better...

Because of the information I have learned at RETSO, I am better at doing my job.  Five years ago, I needed to learn about technology.  Three years ago I needed to better deploy the cool tech I had.  Last year I needed to be reminded WHY I had the cool tech in the first place. 

I think that this year will be more about the business we are really in... getting it done... and done well... and more or it. 



There are a LOT of conferences.  Heck, I don't know how some people can afford to go to all of them since they are so frequent that they barely have time to work between them. 

But there are a few that are REALLY worthwhile.  RETSO is one of the best. 

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Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2012 Lane Bailey. 

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Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

Lane, it was good to see you again at RETSO Refocus. I enjoyed the company and the work sessions and came home with a tool I can use to refine my business strategies going into a shifting market. Didn't you? I posted about it (and you) here: http://activerain.com/blogsview/3688459/retso-refocus-recap

Apr 09, 2013 01:52 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

What are you up to now Lane?  It's been a couple years since you have been active on ActiveRain.

Nov 25, 2014 12:00 PM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.

Oh where oh where are you dude haven't seen you here in ages hope all is well www.charlesstallions.com

Oct 13, 2015 01:36 PM