University study indicates what online home buyers look for.

Industry Observer with Right Choice Realty

 A Recent Study by the National Association of Realtors showed that 89% of home searches begin online.


That fact, in and of itself, while impressive is somewhat known.  What we haven’t known is HOW buyers look at specific listings online.

Prof. Michael Seiler of Old Dominion University at Norfolk recently tracked eye movement(s) of people viewing online home listings.   The study was called:  "Toward an Understanding of Real Estate Home Buyer Internet Search Behavior: An Application of Ocular Tracking Technology."

Can you guess which part of the online listing got the most attention?  The least?

According to the study:

 The photo section of the listing was the #1 primary focus.  The second most viewed area was the quantitative details section giving square footage, etc.  Realtor remarks were one of the least viewed areas (41.5% of viewers did not read any of the remarks).

The takeaway:  Less words and GREAT photo’s get the most attention.  Obviously, a picture speaks a thousand words.


Best Regards,

Jack Solloway, Founder & President

Right Choice Realty, LLC

(239) 333-BEST


Posted by

Jack Solloway, President & Founder

Right Choice Realty, LLC

(239) 333-BEST

Comments (4)

Edward Gilmartin
CRE - Boston, MA

so on the internet it is not location, location, location.


Mar 28, 2013 10:18 PM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

I have always thought or known that. IMHO though a lot of listings are passed by because of the poor quality of listings

Mar 28, 2013 11:02 PM
Heather Bowman
Complete Realty, LLC - Flint, MI
Heather Bowman, Michigan Realtor

Before I became a Realtor and I was a consumer looking at homes, I would pass by homes with very poor pictures/no pictures as I was browsing. I think for todays buyers it's very important to have quality pictures AND a lot of people are also looking for virtual tours.

Mar 31, 2013 12:00 PM
Jack Solloway
Right Choice Realty - Fort Myers, FL
There's Only One Right Choice in Real Estate
Apr 07, 2013 09:48 PM