A Recent Study by the National Association of Realtors showed that 89% of home searches begin online.
That fact, in and of itself, while impressive is somewhat known. What we haven’t known is HOW buyers look at specific listings online.
Prof. Michael Seiler of Old Dominion University at Norfolk recently tracked eye movement(s) of people viewing online home listings. The study was called: "Toward an Understanding of Real Estate Home Buyer Internet Search Behavior: An Application of Ocular Tracking Technology."
Can you guess which part of the online listing got the most attention? The least?
According to the study:
The photo section of the listing was the #1 primary focus. The second most viewed area was the quantitative details section giving square footage, etc. Realtor remarks were one of the least viewed areas (41.5% of viewers did not read any of the remarks).
The takeaway: Less words and GREAT photo’s get the most attention. Obviously, a picture speaks a thousand words.
Jack Solloway, Founder & President
Right Choice Realty, LLC