We all see posts on "How to Prepare your Home" or "5 Top Showing Tips". But I wanted to take the time on how important it is to have your house ready to show when the photographs are taken of your home. Believe it or not your first showings are online. I can tell you that buyers will look, relook and look again at a listing online before they decide to contact me. I can actually see the number of views a client gives a property on one of my systems that delivers homes for sale to my buyers. For most home buyers they are looking 4 or 5 times before calling me for a showing.
Below is a kitchen with an expired photo(left) and then one I took (right). If you look at the photo on the left, you can see your eye is drawn to the clutter on the refrigerator. Unless you conciously decide to look somewher else in the photograph your eye is continually drawn to the refrigerator.
There is nothing worse for me, then showing up to photograph a house no find it is not showing ready for the photographs even after you have had the discussion with home seller.
The take away for home sellers is two fold. One, remeber the online presentation of your home is vitally important to secure showings. Two, your home should be showing ready when the real estate photographer or real estate agent shows up to photograph your home.
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Kevin Vitali is a listing agent in Northeastern Massachusetts. When Kevin lists a home there is a huge emphasis put on the online marketing of a home, with the first priority being the photography of your home. To see how a top notch online presentation can positively impact the sale of your home, contact Kevin at 978-360-0422.
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