How Are You Using Your Client Testimonials?

Getting a referral from a current or past client goes a long way in building trust for future prospects. Since they are someone who's already done business with you, the prospect already has confidence in your ability before they even pick up the phone or send you an email.

Testimonials, too, are a great way to build trust. So, it's important to gather testimonials from people with whom you've done business. Testimonials provide evidence of your ability, professionalism, trustworthiness and knowledge.

After you've helped someone with their real estate needs, ask them for a testimonial of your services. It might be helpful to provide them with a short outline; a sort of fill-in-the-blanks form.

With video being such a powerful marketing tool, take a 6-second video with a product such a Vine.co. Can't do it on 6 seconds? Use the video option on your iphone or other handheld device and let them be your personal cheerleader. Upload it to your YouTube channel and add it to the "Raving Fans" section on your Playlist.

Whether the testimonial is written or visual, add it to your website. If you have a specific page that reflects the remarks your clients' testimonial is about, add it there. By the way, if you have a WordPress website or self-hosted blog you can install the WP Testimonials plugin or widget. This will display your testimonials on your sidebar and/or specific pages and posts.

Marketing materials offer an extra punch when you add a testimonial from someone you've already provided that particular service to. Don't forget to add testimonials to your e-newsletters. Don't forget to add a link to your website's entire testimonials page.

Testimonials are a powerful way to build trust and confidence in this online world. So, whether you decide to utilize video or the written word, don't miss this opportunity to THE one to call.