Seller's Market - Not Gouger's Market: Pricing Your Home to sell

Managing Real Estate Broker with RE/MAX Prestige 01723613

"Let's just put it on the market and see what happens?" - Not a Selling Strategy


Every real estate professional has heard this sophisticated marketing technique from a seller or two.There are many reasons why this technique doesn't work, and will probably fetch less than market value. For a full explanation, on why this doesn't work and a description on an effective strategy, please contact me privately. However, the most obvious reason of why this is a non-strategy, is because: "As REALTORS, we have access to information and resources which allow us to accurately determine home values today."


In other words, access to information is readily available to everyone including"would be" buyers and their agents, so people aren't just going to voluntarily pay more than what the home is worth. And let's face it, if your home is that unbelievably upgraded, if you price the home right and structure the right marketing strategy, you will generate enough offers to create a bidding war and sell for more.

So no matter the situation, over-pricing the home is probably the most devastating thing a seller can do, and almost guarantees less money for the property. Agents that allow this type of strategy are not confident enough to turn away business and tell sellers the truth. Instead their strategy is to hold the listing long enough to pressure the seller to lower the price, or hope that the market catches up in the interim.

Selling real estate is such an emotional roller coaster that most home owners can't think straight when it comes to pricing their home to sell for top dollar.

Hire an real estate professional that is going to be truthful about how much your home is worth, even if the information they provide is not what you want to hear.

Anaheim Hills real estate



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Ronald DiLalla
Century 21 Discovery DRE 01813824 - Anaheim, CA
No. Orange Cty Real Estate

HI Sammmer, just went through one of those situations...starting all over but with a lot more flexibility this time.

Mar 29, 2013 10:28 AM #1
Jimmy Faulkner
Florida. Homes Realty & Mortgage - Wantagh, NY
The Best Of St. Augustine

Once I hear those words I run for cover. When people put their homes on the market it follows them when they really have to sell the home. People remember things & no explanation will work. What is wrong with home & do not tell me it was overpriced.

Mar 29, 2013 11:01 AM #2
Sammer Mudawar
RE/MAX Prestige - Anaheim Hills, CA
OC Real Estate Blog

Hi Ronald, some sellers have to learn the hard way...But at least they are in good hands!

Hi Jimmy, I agree I run for the hills too! Buyers are very suspicious of homes that become stale.

Thanks for the feedback!

Mar 29, 2013 12:35 PM #3
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

"Over-pricing the home is probably the most devastating thing a seller can do, and almost guarantees less money for the property." 

     The house becomes stale on the market; they lose time and money.

Mar 31, 2013 10:33 AM #4
Dorie Dillard CRS GRI ABR
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Sammer,

You are so right..that is not a selling stradegy!! Never has worked and won't work now!!!

Mar 31, 2013 10:43 AM #5
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Sammer Mudawar

OC Real Estate Blog
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