"Don't Turn Your Blog into a Refrigerator Magnet!": Blog Tips for Rain Drips

By
Real Estate Agent with Fathom Realty West Sound WA State 52404

One of the primary hallmarks of the ActiveRain Community has been the wonderfully warm and nurturing nature of our membership.

For many of us, the prospect of learning how to blog was daunting enough, but to be able to do so in a non-threatening and encouraging environment like ActiveRain is incredibly helpful to the process.

 I remember making my fair share of mistakes early on. Fortunately, there were many extremely helpful fellow Rainers who kindly mentored me, and showed me the errors of my way. I've been tempted on numerous occasions to go back into my archives and delete some of those initial rather scary literary gems. But they serve as reminder of where I've been and how far I've come.

As real estate professionals, it's ingrained in us from Day One to 'brand' ourselves; to aggressively self-promote at every opportunity. And so, we wildly plaster our name, our slogan, our picture, on anything and everything!

Thus, when we come to this new Web 2.0 concept of Blogging, we have the built-in tendency to implement the same 'tried & true' techniques of our past marketing attempts, and apply them to blogging.

Then, we come to the realization...Blogging isn't your Father's Oldsmobile!

ARDELL DellaLoggia made a very astute observation about blogging. She said:

"Blogging is like the show, not the commercial. If you make it into a commercial, then your readers will go get a sandwich, like they do when a commercial comes on the TV." 

Consider this post a "Two-Fer"...you know, the proverbial "Two-for-One"...

1.  Each of us should strive to carry on the tradition so nobly begun by those who came before us - share, help, and encourage one another in this journey into the Blogosphere.

2.  Don't send your Readers to the Refrigerator! Keep Your Blog 'Commercial-Free' without interruption!

For further consideration:   "Does Your Blog Cause 'Interruption' or Create 'Interest?'

~     o     ~     o     ~     o     ~     o     ~     o     ~

social-media-is-a-conversation

Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG and Crabbing in the Hood, or e-mail:  kitsapagent@gmail.com

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Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.

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Blog Tips for Rain Drips
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Rainer
83,497
Matthew Zgonc
Aksland Real Estate - Modesto, CA
Realtor, CFS, CVS

Rich,

Thanks for the great adivce. I appreciate your desire to see us become better bloggers and step it up.

Feb 08, 2008 01:42 AM #48
Rainmaker
285,803
Jay Beckingham
Fairway Independent Mortgage Company - Delray Beach, FL
Seniors ROCK!

i don't blog for leads. if/when they come, they come.

i'm always concerned about content. does it have value.

i have learned not to include any anger in my blogs. constructive criticism is okay, but the angry blogger would be best served to rethink their position and maybe give it another day. 

Feb 08, 2008 10:03 PM #49
Ambassador
447,081
Deb Brooks
Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX
Hello Rich, I have somehow not read any of your blogs for the past six months since I started this. I didn't know what I was missing. Thank you so much for helping to judge the contest and thank you for appreciating my entry. After reading your posts I am even more tickled. Where have you been all my AR life? I can see how the "advertisement" side of posts would turn people off. I learn more every day. Thank you Rich and I will enjoy reading you from here on out! Deb
Feb 09, 2008 12:38 PM #50
Ambassador
574,986
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Debra - I had stepped out of the Rain for a little while, but have jumped back in with both feet! Nice to have you comment here, and thanks for reading my stuff!
Feb 09, 2008 04:24 PM #51
Ambassador
507,552
Virginia Hepp - Mesquite NV REALTOR
ERA - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

Rich - I noticed my points were almost 10,000 and am very proud of myself for even trying to blog.  So I decided to score the final 25 on your blog since your easy reading style first made me realize that I could blog, too.  I already commented, but this is the crucial 25!  Very fitting, since this blog made me realize that I have been serving sandwiches. 

Actual comment worth THE 25 points:  Thanks for the support which you give to all of us!

Feb 09, 2008 05:41 PM #52
Ambassador
574,986
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Virgina - What a really nice thing to say! Thank you! I was really fortunate to have several really great mentors here in the Rain when I first got started, so I'm simply paying it forward. You do the same as you become more confident in your writing, okay?
Feb 09, 2008 06:29 PM #53
Rainmaker
1,241,252
Steven L. Smith
King of the House Home Inspection, Inc. - Bellingham, WA
Bellingham WA Home Inspector
Rich, As always a great blog. Interesting when you went over to AR, suddenly all of us in WA moved up one position in rank. It was like the big whale leaving the tub. If that does not sound flattering, well it was meant to be.
Feb 10, 2008 08:43 AM #54
Rainmaker
822,270
Fran Gaspari
Patriot Land Transfer, Inc. - Limerick, PA
"The Title Man" - Title Insurance - PA & NJ

Rich,

This post slipped past me! May I order one of those sandwiches...hold the tomatoes!!! THanks,   Fran

Feb 11, 2008 02:17 AM #55
Ambassador
626,212
Roland Woodworth
Q Realty - Clarksville, TN
Q Realty - Power In Real Estate

Great post........ I'm still wet behind the ears with this new think callrf aBlog... Thanks for the great info !

 

Feb 11, 2008 03:19 AM #56
Rainmaker
325,771
Esko Kiuru
Bethesda, MD

Rich,

The essence of blogging is right there, provide the consumer relevant information, in other words the show, and he/she will stay with you for it. The refrigerator quickly becomes the top priority if you push him too much with a commercial spiel.

Feb 11, 2008 03:20 AM #57
Ambassador
574,986
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker
Steven - you're not that far off! I could stand to lose a few pounds, although I have never been mistaken for a beached whale!
Feb 11, 2008 03:30 AM #58
Ambassador
556,718
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Gracious Rich...

I am guilty of deleting some of my older posts.

I guess I'm that vain :)

In the big scheme of things my blog doesn't really matter most of the time. So it's no big deal.

But I do agree with the points you've made for those who are Blogging for Business.  

P.S. The Rain Drip Series needs to be featured every time you write one. Pass that on please :)  

TLW...ROAR!

Feb 11, 2008 05:04 AM #59
Rainer
61,170
Maria Borci
Colfax Realty Group - Doral, FL
P.A., TRC, REO - Doral Pinecrest FL Real Esta

Rich

 

Good to know that you'd done mistakes. What is left for the newbies then? I am reading the post

Does your blog causes.............Thanks

Feb 12, 2008 12:04 PM #60
Ambassador
626,212
Roland Woodworth
Q Realty - Clarksville, TN
Q Realty - Power In Real Estate

Rich: Great information... Never thouht about someone going to the refrigerator just by reading my blog... I want to keep them digging for more valuable information.

Jan 18, 2009 01:17 AM #61
Anonymous
Donna Caddell, GRI, SRES, ABR (Keller Williams) Buffalo, NY

Thanks Rich and Addell, I'm completely new at blogging AND Activerain! This is all very interesting to me. I haven't started a blog get, guess I'm scared to get my feet wet! I'll give it a try soon! I truly enjoy and appreciate all the wonderful information you all share.

Jan 22, 2009 12:58 PM #62
Rainmaker
1,241,252
Steven L. Smith
King of the House Home Inspection, Inc. - Bellingham, WA
Bellingham WA Home Inspector

Rich,

That is good thoughts. Sometimes I wonder if what I have is too busy.

Mar 01, 2009 03:41 AM #63
Rainmaker
1,048,313
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Dear Rich, I am still learning about AR and blogging.  I have been struggling to find time to write.  Thank you for sharing Ardell DellaLoggia's metaphor and your words of wisdom.

Mar 03, 2009 03:04 PM #64
Rainmaker
1,430,900
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I usually provide a lot of links at the beginning and a bunch at the end.  The middle is fairly free, except for truly relevant links to what I refer to.

Apr 16, 2009 05:47 AM #65
Rainer
14,262
Jessica Cox
Perfectly Polished Home - Dallas, TX
Dallas Home Staging

Another great post - thanks for challenging us to keep our blogs rich and entriguing so people want more!

Apr 26, 2009 12:20 PM #66
Rainer
123,350
Marian Pierre-Louis
Fieldstone Historic Research - Medway, MA
Metrowest Boston

I like that!  Very creative!  I will have to strive not to send my readers to the fridge.  But it's a process and it's still early on for me.  But I'll keep learning.

Nov 16, 2009 10:07 AM #67
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