Why Do Realtors Host Open Houses?

Reblogger Michelle Carr Crowe,Altas Just Call...408-252-8900!
Real Estate Agent with Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty DRE# 00901962 Lic.1985

I'm always surprised by how polarizing the subject of open houses is to agents and sellers. Open Houses have been a key component of my business for years. Yes, it's a great way to let other agents easily preview the home, meet the neighbors (and ask them to bring their potential buying friends), and show it to my buyers.

Original content by Sharon Parisi TREC# 0544069

Why Do Realtors Host Open Houses?

Realtors Host Open Houses:

  • To invite other agents to conveniently see the house, without an appointment
  • To allow neighbors to tour the house so they can share information about the house, with friends and acquaintances interested in the neighborhood
  • To show the house to perspective buyers
  • To help future buyers get acquainted with the neighborhood
  • To answer specific questions about the property and follow-up with visitors, who request additional information.

Providing Your Contact Information

If you are working with a Realtor, provide his/her contact information and the listing agent, or agent holding the Open House, will share valuable information with your Realtor about price changes, or other listing changes. It is a good ideas to ask your Realtor to supply you with business cards to share with agents when you visit open houses. Remember, your Realtor represents your best interests and the agent hosting the open house represents the Seller.

If you are not working with a Realtor, you may request that the agent hosting the Open House research and provide additional information to assist you with your real estate needs.

You may discover that the Realtor hosting the open house is a good fit for your real estate needs.


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Rob Lyszczarz
RE/MAX Properties Unlimited - Westfield, NJ

Michelle, Intuitive but good reinforcement.  Happy Easter.

Mar 30, 2013 07:30 PM #1
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

I am a strong proponent of open hoses. We do one for each property that we are flipping. We have a 50% success rate at that the first open house. A lot of effort goes in to each event. It takes us about a week to prepare, but the results are well worth the effort.

Mar 30, 2013 08:09 PM #2
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA

IMHO * Open Houses should be done in teams so that "guests" can be attended to AND the listing can be showcased

Mar 30, 2013 08:18 PM #3
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

SHORT ANSWER:  To sell the house!

I fail to understand why the practice of holding open house is polarizing.

If agents do it, fine.

If agents don't do it, fine.

What I fail to understand even more is, why agents spend so much energy attacking the practice of holding open houses.

They could simply mind their own business.  Or, as I suspect, they are being a tad defensive.

Mar 30, 2013 09:16 PM #4
Charles Stallions Property Manager
Charles Stallions Real Estate Services - Pace, FL
Pensacola, Pace & Gulf Breeze Property Management

I am amazed that we still do them it just seems a hit and miss. I do them because it frees me to get caught up.

Mar 31, 2013 02:03 AM #5
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Michelle Carr Crowe,Altas Just Call...408-252-8900!

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