A New SCENTsation for Marketing Real Estate!

Real Estate Agent with Hoang Realty

A New SCENTsation for Marketing Real Estate!


It's no secret that how a home smells has a huge impact on a buyer's perception of the property.  Pet odors, cigarette smoke, last night's dinner, perfume - any of these smells can be an assault to visitors' noses and an immediate turn off to the property.  Not good when trying to sell the home!

But now, Google has once again come to the rescue with Google Nose BETA!  With their Aromabase of over 15 million "scentibytes" we can experience the smells of a home while viewing all the home's pictures online.  Imagine watching a Virtual Tour and smelling fresh chocolate chip cookies while in the kitchen, or lavendar oil in the bathroom - all without leaving your house!  

What a fabulous marketing tool!

Take a whiff of Google Nose BETA and experience it yourself.  As the site says - "Smelling is Believing."




Oh, and Happy April Fool's Day!



Posted by





Lisa Hicks

MaineRealtor®  Hoang Realty


(207) 592-5374


Search Maine Real Estate Here





Serving the Maine counties of Kennebec, Waldo, Lincoln, Sagadahoc, Cumberland and Androscoggin.


Information and content in this blog is original to Lisa Hicks.   Copyright © 2017 by Lisa Hicks

Comments (21)

Lisa Hicks
Hoang Realty - Augusta, ME
Serving Central and Southern Maine

LOL!  I guess you missed the whole "Happy April Fool's Day" thing I wrote below the video...

Mar 31, 2013 11:46 PM
Rob Rosa
Berkshire Hathaway - Wethersfield, CT
Personal Real Estate Expert

Love it!  LOL

Mar 31, 2013 11:55 PM
Glenn Freezman
Family Abstract, Inc. - Horsham, PA

Good stuff Lisa, Did you know that very early on in my sales career an old timer told me to ALWAYS wear baby powder as it is the scent that is trusted more than any other scent.

Apr 01, 2013 02:21 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
A moving experience!

it may be an April Fools joke... but don't think Google hasn't considered it.

Apr 01, 2013 02:50 AM
Kris Deaton
Staged 2 Sold Realty - Irmo, SC
Kris Deaton, Realtor/Designer/Stager

Very funny!  You got me!  Happy April Fool's Day!

Apr 01, 2013 02:54 AM
Lisa Hicks
Hoang Realty - Augusta, ME
Serving Central and Southern Maine

Hi Rob - thanks for visiting!

Glenn - Baby powder?  How has it worked for you?  :D

Alan - if there was a way to make it happen, I'm sure Google would have already done it.  It is a cool idea, though...

Kris - Happy April Fool's Day to you, too!

Apr 01, 2013 03:18 AM
Charita Cadenhead
eXp Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Those Google Glasses have to have something to purch upon.

Apr 01, 2013 03:36 AM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

It will only be a matter of time until this April Fool's joke is reality ...

I think you're on to something, Lisa!  Hope you have this idea patented ...


Apr 01, 2013 03:42 AM
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Gene, what if a Realtor advertises a scent the home doesn't have? Could that be an ethics violation? lol Happy April Fool's Day!

Apr 01, 2013 05:21 AM
Julie Brown
Steffes Group, Inc. - Mount Pleasant, IA
Broker-Associate, Mt. Pleasant, Iowa

Cute.  Smells good.  What you can't smell that?  Hmm...your computer must be broken. :)

Apr 01, 2013 06:50 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

You guys are just cracking me up all day!  April Fool's to you too!

Apr 01, 2013 08:44 AM
Brad MacKenzie
Brad MacKenzie - Duxbury, MA
Turning Houses into Homes on the South Shore

Did you know that a new Google app let's you hold a piece of paper up to your computer screen and it faxes?

Apr 01, 2013 08:55 AM
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

I've been waiting for an app like that for a long time!!! :-) 

Apr 01, 2013 09:46 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I guess, we really have some folks into April Fool's here. Me not so much so I missed my opportunity to pull prank.

Apr 01, 2013 10:59 AM
Heather Bowman
Complete Realty, LLC - Flint, MI
Heather Bowman, Michigan Realtor

Hahaha too funny!

Apr 01, 2013 12:25 PM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

It wouldn't surprise me if one day this were to happen Lisa.  

Thanks for the fun post.

Apr 01, 2013 02:48 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Lisa - That would be a good trick if we could actually smell through the computer.

Apr 01, 2013 03:41 PM
Ridhi Raheja
Movement Mortgage (Illinois) - Naperville, IL
FHA, 203k, VA, Jumbo, PreApproval, Jumbo Home Loan

This won't be far from reality, I think. LOL! Nice one!

Apr 02, 2013 03:39 AM
Lisa Hicks
Hoang Realty - Augusta, ME
Serving Central and Southern Maine
Charita - Google Glasses on Google Nose...I like that! Gene - unfortunately it wasn't my idea. It's all Google. And what Pam said - an ethics violation for a wrong smell! LOL! Julie - my computer must be broken. :-) Paula - thanks for visiting! Brad - I think a scanner would be better - who faxes anymore? :D Silvia - it would be a cool app. Tammie - you can get us all next year. Tom - I wouldn't be surprised either. Heather - I try. :D Christine - who nose...ah, knows... Ridhi - it may not be far away. Thanks to everyone for reading...the strangest things get featured sometimes. :D
Apr 02, 2013 09:43 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

No smell is the best bet but the places you wished you had a head cold to show. (Cough, sputter). When you have to warn others in the party as you hold your head low and remind the troops to breath through an open mouth. Have to put Vick's Vapor Rub under your noses, those in the group too. Fleas that hitch hike coming out of the place and tip toeing around ,moon pies. Have to have fancy foot work in the list, twist and sell Maine real estate huh?

Apr 03, 2013 01:15 AM