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What is your most effective listing tool?

By
Real Estate Agent with Semonin Realtors

In this city listings are spread around to numerous small companies and of course the few big name realtors that seem to know every one of the expensive property owners.

This blog is a question for you.

 How do you get appointments and then compete when there seems to be unlimited competition and sellers that are looking to discount brokers more than ever in the past?

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Kay Bennett
First Realty Company - Cookeville, TN
Your Best Cookeville Area Agent!
I provide a written marketing plan and let my sellers know that, sure you can get services cheaper elsewhere, but do they provide the services that I do?  I am also a member of several mls services to support the advertising of their home...and that costs money too!
Feb 06, 2008 12:33 AM
Dick Betts
TOUCHSTONE REAL ESTATE - The Villages, FL
REALTOR® The Villages, Florida
Find a niche, rise about the pack, offer things other either don't understand or can't.  TECHNOLOGY
Feb 06, 2008 12:43 AM
DALIA KIBBY
One Sothebys International Realty - Cooper City, FL
Selling Florida Homes with Passion!
I addition to what Kay & Dick said, I'd add: answer your phone, show up & show the consumer that their listing is the most important you have!  Down here, we've lost a LOT of discount brokerages b/c they were operating on volume, not profit margin.  Tell sellers that they want to do business with a brokerage that'll be around for the long haul, not fold when the business inevitably thins.  Good luck.
Feb 06, 2008 12:57 AM
Paul Kaplan
The Paul Kaplan Group, Inc - Palm Springs, CA
Mid Century/Modern homes in Palm Springs - www.Pau

Agree to all the above.  I also tell sellers to look how many listings a broker has.  I only take 5 listings max at a time, so I can fully provide personal services to my clients and focus on selling their homes.  How can brokers with 40 listings actually provide quality service that their seller's deserve?

 With so much inventory these days, we as Realtors need to market our listings so they stand out above the rest....a discount brokerage is all about numbers and is not going to give listings that much attention.

Paul Kaplan

www.RepoCaravan.net

 

Feb 06, 2008 01:03 AM
Mike Gambino
Prudential Patterson Realtors - Florissant, MO
GRI

Grace,

I have found that in my market many of the discount brokers come in anywhere from a flat fee to a very small percentage of sale price.  When talking to a potential seller ask them who pays the buyers agent if the listing agent does not produce the buyer.  In many cases that is a seperate fee that the seller will have to offer.  Add both the fees together and you are generally in the running.  In one instance I had a competing agent persuade one of my investors to let him list his newly rehabbed property for 3%.  Mnay months later with no sale, and an expired listing, my client came back to me and asked me why I didn't think he had any showings.  The answer was clear form the MLS.  The other agent was not offering any compensation to a buyers agent.  He was hoping to find a buyer himself and double dip for the 3%.  My client caught on very quickly and after kicking himself a few times has returned to me more loyal than a Yellow Lab.  There is no other agent that could sway him from me and everyone that he has ever heard mention selling or buying a home is referred to me. To date 15 transactions are related to this one early mistake made by a new investor.

Show your why you are more valuable and that your interest is in attracting those most buyers to their home to attain the best selling price possible.

Feb 06, 2008 03:10 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

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    Surf some blogs, leave some comments.  Better yet, post a Blog.

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Aug 25, 2015 12:38 PM