Zillow buys Market Leader and Activerain

Real Estate Agent with Keller Williams Tampa Properties

As reported by no one, today Real Estate giant Zillow purchased Market Leader, one of the largest providers of software and marketing services to the real estate industry and it's subsidiary, the social networking site Activerain for a reported $1.92 and all the false leads we can handle.

In a surprise move, much of the senior staff at Activerain abdicated their positions and will be pursuing alternate career paths:


Nikesh Parekh has decided to use his considerable skills and "geekiness" to pursue Bill Gates challenge to design a better condom, one that "significantly preserves or enhances pleasure" and promotes "regular use."

Bob Stewart in a continued effort to insure all of mankind understands the merits of blogging, will be moving to the headwaters of the Amazon in Ecuador to teach the uncontacted peoples.  Probably through the use of smoke signals, and bottles floating down stream.  Up stream communication may be difficult.

Kerrie Greenhalgh along with her partner Lelani, has decided to give up Starbucks and all things technological and will be moving to the Australian Outback where they will begin a years log immersion into Aboriginal culture.  

Chad Hyams finally had enough of Ben Kinney and told him where to stick his IMSD.  It is thought he will become Community Manager and Lead Instructor for a snail farm in Mississippi where he hopes to corner the market on Escargot.

Lauren Bernstein will continue her food, wine, travel and tech passions by buying a vintage 1962 VW Bus and discovering America one break down after another.

When last seen, the staff was drinking beer and dancing at an undisclosed location somewhere outside of Seattle, WA:




The remaining staff members have banded together and will be trekking to England to become extras in the long awaited 13th episode of  the Harry Potter movies, tentatively titled "Real Leads don't fly broomsticks"



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Real Estate Vet - Curing Tampa Bay's Mortgage Meltdown One Home At A Time.  Will your Home Be next?

Comments (20)

Linda Piper
Planatek Financial, Inc. - Ventura, CA

Steven:  I laughed out loud at Nikesh and Bob's new pursuits.  Thanks so much for the afternoon entertainment!

Apr 01, 2013 06:05 AM
Kerrie La Guardia
ActiveRain, Community Manager - Kirkland, WA
Let it Rain!

Oh....em...gee....DYING!  That's too funny Steven!  Australia here we come!

Apr 01, 2013 06:29 AM
Bob Stewart
ActiveRain - Seattle, WA
ActiveRain Ambassador

smoke signals are a vastly underutilized form of marketing. My last class at ActiveRain before heading to the Amazon will be '7 Ways Real Estate Agents can make Millions Using Smoke Signals'

Apr 01, 2013 06:39 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

OMG Steven this is great!  Please continue making up more stories - love it! Best one all day!!!

Apr 01, 2013 06:50 AM
Chad Hyams
Ember Seminars and Keller Williams Southeast Region - Johns Creek, GA

I love snails!!!

Apr 01, 2013 07:03 AM
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

FANTASTIC Steve! I love this one! For a second there, I thought this was for real! Hope to see you at our MeetUp on the 11th of this month at Ohana in Ozona again!!!!! 12 noon!

Apr 01, 2013 07:12 AM
Kathy Stoltman
Balboa Real Estate - Ventura, CA
Ventura County Real Estate Consultant 805-746-1793

Very creative on April fools day!

Apr 01, 2013 07:29 AM
Nikesh Parekh
Suplari, Inc. - Seattle, WA
Technology Entrepreneur, Executive, & Investor

Hey Steve, I couldn't get Bill Gates on board with my vision, so I went in a different direction.  Bacon Condoms!

I think it is going to be big.  Pun intended.

Shocking, this is the company that makes BaconSalt and is run by a good friend of mine.  He spoke at the Seattle RainCamp in June of 2011.


Bacon Condoms



Apr 01, 2013 08:00 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

OMIGOSH too funny.  The condom made of bacon is not kosher . . . . lamb okay, but pig???  Oh well.  This is one good read, and SUGGESTED!!

Apr 01, 2013 08:10 AM
Natalia Carey
Coldwell Banker Next Generation Realty - Homosassa, FL
Real Estate Broker Associate

Love your attitude! A good laugh can make all the defference in the Real Estate World :)))   

Apr 01, 2013 08:58 AM
Ralph Janisch ABR CRS Broker
Janisch & Co. - Conroe, TX
Selling Northwest Houston to good people like you!
LOL!! That's the funniest April fool joke so far today.
Apr 01, 2013 10:47 AM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

That was very refreshing and much needed!  Happy April 1st to you.  

Apr 01, 2013 11:51 AM
Deborah Wilson
Hackenberg Realty Group - Canton, OH
Stark County OH Real Estate

I must say you got me! I'm like SAY WHAT!

Apr 01, 2013 12:18 PM
Toni Weidman
Sailwinds Realty - Trinity, FL
20+ Years Selling Homes in New Port Richey, FL

Steve - this is so cute. I was drawn in by the title. Happy April Fool's Day to you. Are you coming to our meet-up?

Apr 01, 2013 09:39 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Steven, We will miss them all but at least we will have some exotic places to visit our old friends. You had me going on that one.                        

Apr 02, 2013 05:06 AM
Lynda White
Bluegrass Homes & Farms Realty, Agent Know How - Louisville, KY
Admin. Mgr., Keller Williams Realty

Just saw your post on Google Plus, Steven....when I read the title the FIRST thing I did was look at the date of your post to see if it was April 1. LOL! Great stuff! But what will become of Ben Kinney? ;)

Apr 03, 2013 03:21 AM
Jon Karlen
Finish Line Realty - Louisville Ky Real Estate - Metropolitan Service Area - Louisville, KY
Louisville Kentucky real estate - Metro Area

Looks like your April fools joke came to pass...except by Trulia:



A real bummer.

May 09, 2013 11:57 AM
John Van Hogen
Keller Williams Realty Professionals - Hillsboro, OR
Serving Sellers / Buyers / Investors 503-680-9390

How prescient this post now appears!

Jul 28, 2014 08:16 AM
Allison Bernard
Keller Williams Central Rhode Island - East Greenwich, RI
Real Estate & Relocation Services 401-533-6916


Aug 05, 2014 02:49 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Well, a lot of things changed since this entry was posted...

Mar 30, 2017 12:25 PM