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IDX Registration Required? Or do you use the teaser method?

By
Real Estate Agent with Atlanta Real Estate

 "To Force or Not to Force...that Is the Question!"

I have set my website both ways and am satisfied that requiring registration right away is not as good as using the teaser method.

We allow them to look at any basic property description. If they want details and/or the address, they need to register. I have heard that is like going to one of those gentlemen's clubs... teasing with something gets them wanting to see it all.

On the other hand,if they like the quality and information you offer on your site, we have had them register just to do any search. The main thing is to get them to register at some point along the path.

Whether or not to register and/or at what point to register can be debated forever depending on an agent's success with one or the other.

Alot has been written regarding giving viewers all the info, while others say just some info. I can tell you this, I use to give away all the info, and never got anyone registering...why should they, I was giving away the cow. When I changed over to a teaser, then they started to register and I had actual humans I could speak to.

I would be interested to see what you guys think.

Renee Stengel
Houlihan Lawrence, Associate Broker - Katonah, NY
Westchester County
On my site I absolutely require registration, so if they sign-up and leave a number, they will be called.  I learned my lessons the hard-way.  Whatever you feel comfortable doing is what you should decide.  I will not be a secret agent.
Feb 06, 2008 02:05 AM
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life
Dwayne - Personally, I like the teaser method.  Requiring registration form the get go may intimidate, frustrate, or just turn people off.  If they want further information, then I would require registration.  That's just me, though.
Feb 07, 2008 07:57 AM
Dwayne West
Atlanta Real Estate - Canton, GA
Canton Georgia Real Estate
Jason, I like how you have yours set up. I am thinking of going back to this system myself. I have been testing different methods to see how I get the best results.
Feb 07, 2008 12:46 PM
Kerry Lucasse
eXp Realty - Urban Nest Real Estate Group - Atlanta, GA
Your Urban Nest Atlanta Real Estate Consultant
I've had my web site for the past year and I haven't required any registration, but with almost 300 unique visitors each day (and only about 2 leads per day), I think that I'm going to start the teaser registration.  Thanks for your blog.
Feb 11, 2008 01:25 PM