FLASH Sale Staging

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Real Estate Agent with RE/MAX Advantage Realty FA100041320

FLASH SALE Staging

 

Belinda Spillman of AR fame introduced me to a new term called FLASH SALE http://activerain.com/blogsview/3679230/get-ready-list-flash-sale. Apparently some parts of the country are commonly seeing this new phenomenon. Be sure to click on her link to see if your city is a FLASH sale market. I’m happy to say it occurred last week in Colorado Springs as I learned about a listing Front Porch Interiors staged recently.

 

 This lovely home had many features going for it. However, the first impression needed more impact and a lasting impression.

 

 

 

 

Front Porch Interiors, the homeowner and their Realtor discussed several options. Do we edit and use the existing furnishings (minimum investment, cost of time), do we simply slipcover the couch (cost of a slipcover $100), or do we bring in Front Porch Interiors' inventory to make a more significant impact as buyers first walk in (cost of the staging and living room/dining area furnishings, approx. $1000, including artwork and accessories in a few other rooms).

 

Both homeowner and Realtor agreed they wanted the biggest return on their staging investment They knew the power of a first impression. Its one shot.

 

One day on the market, two offers the next day. FLASH sale.

 

Posted by

 

Colorado Springs Realtor

 Front Porch Real Estate

Front Porch Team Real Estate & Property Styling | kimgaston719@gmail.com

If you'd like to know how we can creatively stage and sell your home for the most money in the shortest time,

please call me at 719-661-6987.  

To view inspiring Before & After staging photos, visit my portfolio at:  www.FrontPorchInteriors.com

 

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Rainer
255,203
Kim Gaston
RE/MAX Advantage Realty - Colorado Springs, CO
Colorado Springs REALTOR®, CNE (719)661-6987

Thank you, Gita. I hope you'll experience FLASH sales in your area.

Hi Brenda, our industry is not regulated, so every stager in every region will be different and command different rates, but I have to be honest and say $100 is very reasonable for a consultation. If its a preview to see the home with a return visit to do the actual hands-on staging, the price for a job can vary greatly depending on how many rooms (just a few key rooms or the whole house). I invite you to go to www.RESA.com  to find out more information about the staging industry. Most of us can tailor our services to fit the client's needs, ask your stager if she offers other options. Thank you for supporting our industry!

Andrew, yes, we're all going so fast, no time to dilly dally.

Good morning, Roger - thanks a bunch. I had a great and supportive Realtor, and a very open and understanding seller. Roger, forgot to point out that I used the homeowner's antique sewing table as a side table next to the couch - that was inspired by your post!

Apr 04, 2013 11:18 PM #5
Rainmaker
2,346,102
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

I didn't notice the sewing table until you mentioned it............how cool.  I do remember you commenting on that post that you were working with a client that had one and you were going to try to utilize it..........I love it.  We never know where our inspiration is going to come from, do we Kim.

Apr 05, 2013 12:37 AM #6
Rainmaker
774,128
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Nothing like updating a look so the house is gone in a flash-you did a beautiful job-love the blue and white chairs that you chose.

Apr 05, 2013 05:59 AM #7
Ambassador
2,302,913
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!
Kim, thanks so much for shouting out. The staging in this home is amazing.
Apr 05, 2013 07:46 AM #8
Rainer
255,203
Kim Gaston
RE/MAX Advantage Realty - Colorado Springs, CO
Colorado Springs REALTOR®, CNE (719)661-6987

Yes, that's right. If I hadn't read your post I wouldn't have thought twice about putting the sewing table in storage. As it turned out, it has a very special history to the homeowner and she was happy I could use it. Thanks!

Thank you, Joanna. Aren't they fun? Love ikat.

Hi Belinda, thanks for introducing the concept to me.

 

Apr 05, 2013 08:05 AM #9
Ambassador
4,052,581
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224
Kim- I love the challenge of working with occupied homes and working with what the seller has! Great job!
Apr 05, 2013 01:51 PM #10
Rainmaker
342,759
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

You really did get the impact you were looking for, Kim!  The home looks updated, and very appealing.

Apr 06, 2013 03:52 AM #11
Rainmaker
820,983
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

hi Kim ~ That living room was really cluttered with the homeowners' personal items before you brought in your updated furnishings and tied everything together -- nice job!

Apr 06, 2013 09:18 AM #12
Rainmaker
433,794
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

And that's just what you did - left a lasting, wonderful impression of this home Kim! Thanks for explaining flash sales, and now that I know the term, it's happening in North Jersey too!

Apr 06, 2013 09:36 AM #13
Rainer
440,823
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Kim - I hadn't heard the term "flash sale", but I like what it is!  Of course, staging plays a huge part in making a flash sale happen.  If the furnishings and decor are lacking, then there is a very good possibility the home will take longer to sell.  Congratulations on your flash sale - what great results!

Apr 06, 2013 12:17 PM #14
Rainer
255,203
Kim Gaston
RE/MAX Advantage Realty - Colorado Springs, CO
Colorado Springs REALTOR®, CNE (719)661-6987

Hi Kathy, I used her antique sewing machine and dining table (had a few bad scars that needed to be sanded down, so we used a tablecloth). The cuckoo clock, hutch and keyboard didn't need to be moved - added to the charm and my coffee table book is titled "For the Love of Old" setting the theme that within the new stuff were a few select loved older pieces.

Thank you, Julia. It came together quickly - even though we moved the furniture in a snowstorm! Boy, that was fun.

Thanks, Maureen. Yes, there were lots of personalized items that were distracting and the homeowner understood they needed to be removed before I even walked in - she was really a dream client.

Kristine, glad to hear they're flashing in New Jersey!

That's so true, Sally. The initial investment for staging turns out to be a huge savings at closing, less time on the market and a higher offer. Thanks!

 

Apr 06, 2013 11:30 PM #15
Rainmaker
504,797
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

Well I went to the Broadway Production of 'FlashDance' Thursday evening and I am liking the Flash Sale term. I have had a ton of those lately so I am going to use the term myself. I can see why this was a Flash Sale. Awesome job and love, love, love those chairs!

Apr 07, 2013 02:27 AM #16
Rainer
255,203
Kim Gaston
RE/MAX Advantage Realty - Colorado Springs, CO
Colorado Springs REALTOR®, CNE (719)661-6987

Shar, one of my favorites - funny how its become a classic and I remember when the movie first hit. Congrats on all those successful Flash Sale stagings! I'm not surprised, your work is fabulous!

Apr 07, 2013 02:36 AM #17
Rainmaker
2,150,808
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

WoW!  That's one great return for their small investment!  Flash Sale it is!!  Congrats to you and your clients!

Apr 07, 2013 04:59 AM #18
Rainer
255,203
Kim Gaston
RE/MAX Advantage Realty - Colorado Springs, CO
Colorado Springs REALTOR®, CNE (719)661-6987

Hi Sharon, I'll bet you've had lots of flash sales. :)

Apr 07, 2013 11:56 AM #19
Rainer
253,759
Anna Dovger
Add Value Home Staging LLC, 281-704-6607 - The Woodlands, TX
Home Staging -The Woodlands, TX

Congrats on the Flash Sale! I'm happy that I learned something new today. You did great staging job. Room looks very elegant.  I love your accent chairs.

May 28, 2013 11:46 AM #20
Ambassador
2,303,844
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Now that is impressive.  I wonder how long it would have been on the market without the flash staging...  beautiful job.

Jun 26, 2013 09:23 PM #21
Rainer
298,755
Doyle Davison
Hawaii -Surf City Realty 714-968-6767 - Huntington Beach, CA
30 years as your Concierge services listing broker

nice flash staging... this always makes a difference in providing that emmotional warm sale

Jan 13, 2015 04:33 AM #22
Rainmaker
1,124,123
John G. Johnston
John G. Johnston & Associates, LLC - Westcliffe, CO
An Exclusive Buyer's Agent ~ Westcliffe, CO

Kim  You are writing some great blogs...DON'T STOP.

Enjoy your day!

John

Jan 13, 2015 11:12 PM #23
Rainmaker
2,056,977
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Kim - that is an excellent staging job.  I like the cuckoo clock on the wall.  We had one in our home when I was growing up.

Feb 09, 2015 08:24 AM #24
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Kim Gaston

Colorado Springs REALTOR®, CNE (719)661-6987
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