Blogs Better Than Newsletters

Education & Training with Real Estate Technology

Newsletters are easy, once a month shots at communicating with your clients and customers. And wth the right company, it's practically automated. Blogs are time consuming and can take you away from "making rain."

Can a blog really improve your bottom line? Or is it just hype? Well, Sellsius puts forward a good argument for blogs over newsletters. They say blogs:

  1. Are interactive
  2. Build trust
  3. Have interested readers
  4. Have a larger audience
  5. Give you future growth potential
  6. Are 100% Google Juice
  7. Allow more innovation
  8. Warms leads
  9. Are free

Good points. I would add to and expand a couple of the reasons. I also don't completely agree with number nine. But I think I'll save my detailed commentary for another time.

What say you?

Comments (13)

Ben Kakimoto
Keller Williams Greater Seattle - Seattle, WA
Seattle Condo Specialist

Depends on the objective.  I agree with most of the points made.  However, to me, blogs & newsletters are aimed at different audiences & purposes. Newsletters are sent to a 'passive' audience. Blogs on the otherhand are interactive and people read/subscribe/comment on blogs proactively. 

A few items I disagree on are:

Build Trust/Your Voice - in respects to pre-made newsletters, I agree.  But, people do create their own.

Timing of interests - it never hurts to remind & plant seeds.  If  leaving it solely to when they happen to be in the mood to go blogging, opportunities may be missed.

Blogs are free - some are free, some cost.  But, all blogs require investment by the author - time, knowledge, research - and there's value to that. 

Aug 10, 2006 06:32 PM
Nima Rezvan CT Lender CT Senior Mortgage Broker
Nima Rezvan Prosper First Funding Corporation NMLS#110681 - Fairfield, CT
First Time Home Buyer Expert - CT FHA Loans - FHA

As a rookie blogger, I do have to admit that I am addicted to blogging.  I feel like I have to speak my mind onto a blog every single day.  This is the first time I have blogged and I never knew there were others out there that cost money.  Keep blogging and let it rain, let it rain.

Aug 10, 2006 07:19 PM
Tim Fennell
The Legends of Real Estate, REALTORS® - Jacksonville, FL
Jacksonville Real Estate
That is interesting, Jason. I have never really seen the value in the newsletters and, as for blogging, I see it more as a chance to put some of my thoughts down in writing... a diary, if you will. As for the 'cost'? Time is money and blogging definitely takes time.
Aug 11, 2006 12:00 AM
Kristal Kraft
Novella Real Estate - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022

Blogs certainly are diverse, we can poke around and find topics that interest us, rather than be told what is important.

Of course I wonder if we get so fine tuned to what interests us we exclude other information that we should know? 

As real estate brokers/agents it's probably better to be well rounded, we have to deal with so many personalities diferent than our own.

Aug 11, 2006 04:47 AM
Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL
Are bananas better than plums?  They're just different. The same with blogs and newspapers - one isn't better than the other, they're different.  Some people read the newspaper when it's printed, and others prefer online.
Aug 11, 2006 07:22 AM
Denver Lender
Denver Lender - Denver, CO
Blogs are the next wave. I enjoy reading blogs more than newspapers. I find them more interesting. Good stuff Jason!
Aug 13, 2006 04:30 PM
Jason Ungos
Real Estate Technology - Lewiston, ID

FYI, I meant newsletters and not newspapers.

Newsletters can be printed or online. One that many seem to be using are email or web-based newsletters like the RealtyTimes product. It's a cost-effective way to (automate) customer "touches".

I actually prefer newspapers over typical monthly newsletters because newspapers provide more up-to-date information. Newsletters may have market updates, but the rest of the info is typically "timeless" (i.e., how to sell your home for the highest dollar) and common.

Aug 14, 2006 08:21 AM
Justin Nickelsen
NICKELSEN HOME INSPECTIONS - Vancouver WA Home Inspector - Vancouver, WA
CMI - (p 360.907.9648), Vancouver/Portland/WA/OR Home Inspector

I say that news letters cost money, time and may or may not be read.

Blogs are free, also take time, and may or may not be read.

The initial difference is cost.

However, blogs, if used right, can generate leads to your website from people who really do want to be there.  With that, I will take the blog over the newsletter (if I have to choose between the two). 

We send out newsletters only to real estate professionals that we already work with.  They don't get thrown away.  Otherwise, we stick to human to human contact.

Aug 15, 2006 08:16 PM
Pete & Rebecca Tocco
Weichert Realtors Excel - Macomb Township, MI
I am new to blogging andI am still trying to figure out the concept, I do know that if you want to get upfront and start to market your farm area the best way i found is post cards and newletters. What a better way to break the ice with that homeowner , when they are holding your newsletter in thier hand, I remember my mentor telling me that real estate is a number game , you will never get them all , but a few who know you by name and reputation makes good sense to me.
Jan 12, 2007 09:45 AM
Art Blanchet
On the Outside Lookin' In - Sebastian, FL
Stranger in a Warm Land
Lotrs of newsletters are just "fill in the blank" templates.  A lot of ourselves comes out in a blog - and I believe it's less work!
Apr 22, 2007 10:51 AM
Angie Vandenbergh
Crye-Leike, Realtors - Memphis, TN
A Crye-Leike Blogger
Hi! I love your quick to the point list here. I agree with what you are saying and I just wrote a post about the benefits of blogging. I think what you've written here provides a great perspective on that and I included a link to your article. You can see it here. Just thought you may like to know that what you wrote was referenced in another post.
Jul 29, 2007 05:54 AM
Sarah Miller-Legg
Meridian Star Realty, LLC - Chandler, AZ
It's Real Estate; Done Right!

Jason, I'm new to blogging so I really appreciate your list.  Even though I'm new, I'd say that both newsletters and blogging have a different audience...and not just in size. I like the "opt-in" feature and nearly limitless potential audience of the blog.  Also, it has a life-cycle well beyond the posting date...which is not true of most newsletters. You wrote your post on this some time ago but having just joined AR, it's fresh material to me. It does seem to take quite a bit of time and dedication although I hope that's just my learning curve. I can see I'll have to be disciplined about it... 


Aug 09, 2007 10:12 AM
Irene Woodworth
Color and Redesign Academy & Redesign Boise - Garden City, ID
Color-Redesign-Staging, Trainer & Motivational Speaker - Idaho

Hi Jason,

You make some very good points on Blogging.  I don't know if I would want to hire someone else to write my blogs for me, since I like to share my thoughts and my perspectives with people.  However, if nothing else, blogging helps your communication process.  You benefir especially when you do a lot of public speakng or trainng like I am doing more and more these days.  This is especially true when you read your writing out loud.  It is amazing how much we can miss when we do not.  Thanks for sharing!


Jun 21, 2008 11:04 AM