Explanation of February's Money Tree's mortgage program SPECIAL... This special is meant to entice buyers and differentiate your listings from the others in the area.
- It can be used in lieu of a price reduction
- Market to buyers as a less expensive alterative to buying
Example, if your listing has already been reduced ($470,000 to $450,000) and your seller is willing to reduce again, ask them to try this program in lieu of reducing. In other words, if they were willing to make another reduction to $425,000 ask them to stay at $450,000 but put 6% towards a sellers concession. These monies would go to the closing costs and 6 months mortgage payments, as well as, keeping your sale price at the greater amount. I think that this would be more enticing to buyers than another price reduction. Reductions are common we need to separate from the competition and this program gives you an opportunity to do so.