I recently got an email from a client who wanted me to work on his search engine optimization. I went about the first step of effective SEO – making sure his website and blog had all the appropriate titles, descriptions and keywords. I also checked for opportunities to link to other pages within the site. My client’s response was, “But I wanted you to do search engines“. There’s obviously a misunderstanding about what a total SEO package looks like in today’s online market.
Those of us who have been around for awhile can remember when link exchanges were the biggest part of search engine optimization. Low and behold, the search engines got wise and started tossing link exchangers into their deep dark dungeons, leaving us alone to scratch and claw our way back up.
Search engine optimization, to me, consists of:
- Website – Making sure every page has its own title, description and keywords. Linking graphics and text is also part of your site’s SEO.
- Blog Site – Ideally, your website has a blog component built in. (WordPress is my absolute favorite!) Whether is does or doesn’t, your blog site needs the same amount of SEO care as your website; title, description, keywords and links.
- Social Media – You could argue that social media isn’t search engine optimization; but consider this. Your website and blog site should have social media icons that link back to your social medial pages and profiles. Likewise, your social media sites should have links back to as many pages on your website and blog site as possible.
- Search engine, networks and directories are an important aspect of SEO. Choosing appropriate sites to add your profile to will add a little boost to everything else you’re doing.
Keeping every directory, website, social media and search engine working together synergistically is the optimal way to get the most from your search engine optimization efforts.
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