Want better marketing results?
Is your real estate marketing failing to make the cut?
Could it be that your marketing is missing the mark because you have been misled by the competition in the media as to what today’s home buyers really care about the most?
There is a ton of talk on the web about walkability going on, and many Realtors have taken advice on this, only to completely water down their marketing efforts and focus on serving up information on everything from the best pizza joints to where to get the cheapest beer in town instead of actually selling homes.
They can be nice tips to know, and it can certainly help SEO if served up on a blog. However, veteran agents will tell you they very seldom win or lose a deal based on their food critique.
Security might be becoming more of a real issue, and according to recent data from a survey covered by Inman News ‘quality of neighborhood’ ranks among the most important factors for home buyers today, but…
When it comes down to committing to an offer and inking out that signature every salesperson knows that it is really all about emotion.
So what pain vs. pleasure factor is the top motivator in the 2013 real estate market?
As the economy grows and housing bounces back more couples are splitting, often because they can only now finally afford to.
Zillow recently even launched a new “In the Move for Love Index’, ranking U.S. cities in order of chances of finding a new mate.
Let’s face it, the biggest fear many have today is being alone and miserable and the hope of finding new love, romance or at least a lot of attention from potential hookups can promise a lot of happiness.
So maybe you’ll find highlighting just how sexy your city is, how friendly locals are and how your home listings can position them for finding Mr. or Miss ‘Right’ the key to closing more deals fast.
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