A lot of people dream of one day owning their own business and being the boss. Having done it and owning Inferno Advertising, I happen to know it is as great as it sounds but it does come with a price.
Owning your own business means you can set your own hours, if in the right environment- wear your PJs to work and decide how you are going to set up shop. And most importantly how you are going to keep the doors open.
Many people rely on a smart business plan, being unique and offering something the market is missing. All of these of course are important aspects but what is the plan when something goes wrong?
You can never over rely on excellent customer service and having fun at what you do. Thank you notes, smiles and going the extra mile can add up quick. It can be what makes the difference in success or failure and where it really counts.
At Inferno Advertising we know it is not enough to note something should be done...you have to do it, and we do. We even have a friendly little competition at the office for the best customer service story- winner gets a free lunch- and a chance to brag a bit!
Remember the best marketing in the world is a referral from a satisfied customer and the worst - you guessed it- a dissatisfied customer.
It is always worth the time, to take the time and do it right. I know, because the repeat clients we work with at Inferno Advertising tell me so again and again.