I know the irony here. Yes this is a broad post about going super local. But I just had to share this with my a|r friends because it is working great for me and it may work for others too. Recently my marketing team (my husband's company, the dave flanagan advertising agency, also on active rain) had me do something that has really paid off. They had several ideas and most were simple, like this, but I wasn’t doing them.
One brilliantly simple idea was to focus on an area and dominate it. They drew a tight circle around my office and home and focused like a laser on the smaller area. I was hoping for a client or two this year but in less than 45 days I have completed two transactions from focused local marketing. I have several more loans in progress just from this new focused marketing campaign and I don’t even advertise west of Virginia Beach! (Virginia)
Years ago Dave had me focus on spoiling a just a few financial advisors and Realtors. He said that I should treat them “so good that they’ll be ruined for other loan officers.” It worked. Now his team had me focus my marketing just to the geographical area around my home and office. It’s working! Today my first call sounds like this: “Hey thanks for filling out the online application on my website. Do you have a Realtor yet?”
Super focused local marketing! It works! Best of all we don’t have to stop our broader marketing to try it. If you have any questions please feel free to contact me.
Take care A|R friends!