CREDIBILITY...Where Is Your Credibility Factor?
Credibility is an interesting word. It comes from the word "credible"; it means "believable"and in other words if you are not believable you have no credibility! It's as simple as that--
Or is it?
If you have a credible presence in your business dealings you will have a balanced approach to the way you deal with people. Balanced and straight-forward, leaving nothing to be explained after a listing is signed up as your exclusive in a binding agreement or after a contract is signed and a deal is done. You act on any and all contacts you get and you make sure all i's are dotted and t's are crossed in a purchase memo...Simple as that!
well, not so fast!
Don't take this the wrong way; building credibility is NOT easy. It can be the single most important thing to your success and yet, if you don't really get the idea that it is that important it is so easy to backslide.
- Quick Response
- Quick Response backed up by action
- Action backed up by good research
- Good research backed up by real facts
- Real facts backed up by solid information
- Solid information backed up by substantive data
- Substantive Data backed up by factual sources
- All accomplished in a balanced and credible way, backed up by your credibility!
It all starts with your response time. Responding in a timely manner to your email, phone calls, text messages, blog posts--all of it--that is where building credibility begins. ANSWER YOUR PHONE!....or your emails, texts etc. and answer them immediately! We live in a high tech world that has evolved into a whip-cracking response time or you lose! Unfortunately, there is no time for mistakes or laxity with this one. Make it priority number one to respond and respond quickly! You will not be viewed as credible if you do not return phone calls or answer emails!
I like to think of it this way: The AR Blog Roll works just like everything else out there in terms of technology and SEO...if you write a blog and then disappear, you will not benefit from the first responders. Those first members who quickly get to responding to your blog posts are the members who make it happen for you here on Activerain! They can literally put your post in front of the public faster and in front of the powers that be here on AR--to get the recognition or even a big fat yellow star!!!...
More than that, YOUR response (Action) in return to your comments is crucial to getting the Google Juices flowing!!!
Your actions will always tell the truth about you and how credible you are.--Don't believe me? Look at what happens when an appointment is made and then not kept. How many times does one get away with that?
If you do not keep your commitments you will have no credibility with those who are left hanging.
Market reports come to mind when we talk about good information---Good information is not always "data"..No, good information comes from your experience AND fact based data in order to round out a good market report. Your credibility is on display big-time when you do a good market report!
NO CREDIBLE FACTS; NO CREDIBILITY!
Research is an action that can not be given short shrift---you need to do the work!
Without a commitment to the necessary research, an agent becomes just another order taker--and the public does not like order takers. They view those agents who do not share themselves and their knowledge as just more of the same old type of agent who came into the real estate business just to fill in an empty time slot. A wife who has time on her hands--her husband who retired and now wants to keep himself busy!...Credibility is in the tank!!!
Many friends of mine in this business just don't see the value of fact-based communications with their clients--they have literally let that part of their real estate business go to the "powers" that be.
Top Management does do the research in many companies and they do dispense the information to major publications and publishing those reports is great--
But it is not the same as a well researched, credible market report specific to the area in question--the place where your buyer bought their home; or where A homeowner lives who just signed you up as their Exclusive Agent!
CREDIBLE ACTIONS BUILD CREDIBILITY.....AND BUILDS MORE AND MORE BUSINESS IN THE PROCESS!
WHAT'S YOUR TAKE ON THIS??? Please comment below and let us all know what you think it takes to build essential credibility....