I am hosting a broker open house today at 27 Bancroft Street in Holden today. There are several ways these events are helpful to home sellers.
Create awareness with people who can introduce buyers. In most cases, the listing agent will not be the person who brings the buyer to the table. It will be an agent who has a client with requirements fitting the features and benefits of the home. In this case, updated amenities, little work needed, and a location close to many Worcester County employers. Thee more brokers who see the home, the larger the network of people who are likely to know others interested, and qualified to purchase the home.
Get feedback from experienced brokers on things to do to help sell the property. Two sets of eyes are better than one, and having a number of people who know what motivates buyers, can only be helpful. Experienced agents will often notice things that the listing agent and seller may have missed. If there is a patch in the wall turning off prospects, it would be nice to be told about it, and broker open houses are great places to get feedback to get the home sold.
Make adjustments based on broker feedback. If a crack is discovered, and the listing agent is advised to ask the seller to get it repaired, it can only help the selling process. If the home is overpriced, brokers familiar with the market will communicate this feedback too.