Special offer

RETSO Recap... Business Model Reload... For and AT RETSO, Part I

Real Estate Agent with Century 21 Results Realty GA RE Lic # 282060

It's hard to believe that RETSO was last week... that recent and that long ago... all at once. 

But, the time has allowed some of the info to be absorbed.  And RETSO didn't disappoint me with the type of info and the volume.  What WAS different, and disappointed some was the type of info at this years event.  Instead of shiny new tech toys and tools, RETSO this year was focused on the business of Business.  Specifically, Business Models.  There was a nifty tool, though, the Business Model Canvas. 

For this report, I'm going to focus on the changes AT RETSO, next time I'll go into more about the content. 


I almost didn't make it to RETSO this year.  A few weeks ago I had started really working over my business.  Instead of thought about tech tools, I was more concerned with HOW I needed to do business.  And while things like websites and FaceBook tactics were (and are) very much a part of the new strategy, they were not the direction, just a tool in the box.

But, knowing that RETSO was changing THEIR focus this year... just in time for me to change MY focus made it a much higher priority event.  It also made it one that I am VERY glad I didn't miss. 

However, I do know of a few people that were disappointed with the "refocus" of RETSO.  I spoke with a few attendees and a few usuals that weren't thrilled with the format or the expected content.  They were looking forward to finding out about some more tools to put in their arsenal. 

There is NOTHING wrong with that. 

And THAT is the heart of the risk that Brad, Mike and crew took this year.  They went from a VERY popular, almost universally acclaimed event with attendence that was reliably in the 700-800 range, and TRIED to tear it down to something almost unknown with a hoped for attendance closer to 300.  They still ended up with a bit over 400 registered attendees. 

It was a HUGE risk for RETSO.  Whether it was a good or bad outcome depends on each individual's view. 

For me, it was a perfectly timed change. 


What do you think? Tech or a concentration on HOW we do business? 

Posted by

Find YOUR Dream HomeWhat's YOUR Home Worth?How's the Market?

Unless otherwise noted, all content of this blog is the property of Lane Bailey, ©2012 Lane Bailey. 

I'd love to hear from you...

DeliciousDiggRSSOn TwitterFaceBook

Email Me

Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker

I loved, loved, loved the refocus on the business of doing business rather than new and shiny. I've had enough toys to keep me busy for years - to get a solid plan for where I'm taking my brokerage? That's worth way more than the price of admission.

Apr 10, 2013 07:26 AM
Jim Crawford
Long & Foster - Fredericksburg, VA
Jim Crawford Broker Associate Fredericksburg VA

Great seeing you there Lane!  I thought RETSO was a very positive event in the sense that it was a affirmation if you were doing the right things in your business model.  I think successful agents do this all the time.  There were also a few eye openers that I really liked!

Apr 10, 2013 09:15 AM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

I was in Atlanta but working with a group of agents on tools and technology.  I was very disapointed in RETSO last year and when I saw the schedule for this year decided it was not what I was looking for.  Hopefully they will find a way to come up with a good mix of topics and speakers that resonate with more agents in the future.

Apr 10, 2013 12:41 PM
David Tipton, GRI, ePro, SRES
Grady David Tipton Brokerage - Tampa, FL
Real Estate Broker - Tampa

Hey Lane, I haven't been in your garage for awhile. It's good to see your still putting out relevant information.  There seems to be soo much Tech training and info out there now days, some times you win and some times you loose. Keep up what your doing Lane.

Apr 13, 2013 08:16 AM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.

Thanks for the post as I am researching business models so I am interested in what others think as everyone here is so helpful

Dec 24, 2013 11:56 AM