When Do YOU Get the BEST Open Rates on Email Campaigns?
As is turns out, there are great facts and figures out there, but no hard and fast rules.
For instance, I found several different articles that gave best open rate times of 8am-10am, 3pm-4pm, 10-10:30am, and 1-1:30pm. The majority of emails are SENT between 6am-noon. Emails have the best open rates within the first hour after delivery when they are on top of the pile. So in order to get those great morning open rates, you'll have to brave the competition.
The best DAYS to send emails appear to be Tuesday, Wednesday, and Thursday. People are too distracted on Mondays, and keep in mind that holidays and major vacation times will inevitably affect open rates.
So say your planets align and your client opens your email. Let's talk click-through rates (CTR). Your clients will click through when they have TIME! According to the data, most click-throughs occur between 8-9am, 3-4pm, and 6-7pm. So all this information tends to get confusing, doesn't it?
Here's the thing: there are no hard and fast rules for this data. Weekends are a seemingly poor time to send emails, BUT your clients might have free time to open and click AND you'll be at the top of the pile with fewer competitors. Forget the morning emails, and try sending yours around lunch when people are eating at the computer, or with smart phone in hand.
I found a great site run by Scott Stratten of Unmarketing. Scott says, "the best time to never send emails is when someone else told you to. Do your homework. The only important data out there is what your own list does."
Most email marketing websites let you track open and click-through rates. I would love if my fellow AR bloggers would share their observations!