Chime IN! When Do YOU Get the BEST Open Rates on Email Campaigns?

By
Real Estate Agent with Equinox Real Estate Licensed in Oregon

clockWhen Do YOU Get the BEST Open Rates on Email Campaigns?

As is turns out, there are great facts and figures out there, but no hard and fast rules.

For instance, I found several different articles that gave best open rate times of 8am-10am, 3pm-4pm, 10-10:30am, and 1-1:30pm. The majority of emails are SENT between 6am-noon. Emails have the best open rates within the first hour after delivery when they are on top of the pile. So in order to get those great morning open rates, you'll have to brave the competition.

The best DAYS to send emails appear to be Tuesday, Wednesday, and Thursday. People are too distracted on Mondays, and keep in mind that holidays and major vacation times will inevitably affect open rates.

So say your planets align and your client opens your email. Let's talk click-through rates (CTR).  Your clients will click through when they have TIME! According to the data, most click-throughs occur between 8-9am, 3-4pm, and 6-7pm. So all this information tends to get confusing, doesn't it?

Here's the thing: there are no hard and fast rules for this data. Weekends are a seemingly poor time to send emails, BUT your clients might have free time to open and click AND you'll be at the top of the pile with fewer competitors. Forget the morning emails, and try sending yours around lunch when people are eating at the computer, or with smart phone in hand.

I found a great site run by Scott Stratten of Unmarketing. Scott says, "the best time to never send emails is when someone else told you to. Do your homework. The only important data out there is what your own list does."

Read Scott's Article Here!

Most email marketing websites let you track open and click-through rates. I would love if my fellow AR bloggers would share their observations!

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Posted by

Kelly Bogan

Equinox Real Estate

Licensed in the state of Oregon

541-915-7551

Comments (7)

Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

Kelly~ emails just like anything else need to be effective, and if the content is good, I believe that the email will be opened. Effective marketing starts with the content, (IMO) especially when to comes to email marketing...GREAT BLOG! and btw:"suggested"

Apr 13, 2013 02:21 AM
Joe Kerouac
Madison, NJ
Real estate agent and writer

It is Wednesdays at 1:01PM EST. 

Apr 14, 2013 10:33 AM
Joe Kerouac
Madison, NJ
Real estate agent and writer

OK, no, I'll be serious.

I concur with Scott (mentioned in your post) that you can't go by what anyone writes is the best time.  You gotta know your own subscriber base.  Probably for marketing yourself (which I presume since you are in R.E. sales) to a set of people who presumably know you and your name, it won't matter what time or day you send....which leads me to concur with Jon Kolsky.

Your content needs to be good.  Not just good...great.  Compelling and useful to your audience.  Else, just don't bug 'em.  Cause then your just a step better than spam.  And they won't open.  And you'll know, 'cause you'll see it on your e-mail services stats. 

 

I've done e-mail campaigns to subscribers (people who know and like(?) me) and to folks that I targeted and used third party e-mail services to send to them.  Time of day and day do not tend to matter when it comes to those who subscribe to me...but when you read this sorta stuff, they are talking about when it is best to hit people who don't see you as the next best thing since sliced bread....yet.  Then it matters more.

For you and for now, focus on who you know, get them to subscribe to you (opt-in) and then never send them anything but stellar content and you will be fine.

 

Apr 14, 2013 10:42 AM
Kelly Bogan
Equinox Real Estate - Eugene, OR
Your Gateway to the Emerald Valley in Lane County
Thank you for checking on me, Jon and Joe! I'm still here, and I have my first client! Wearing my heart on my sleeve.
Apr 19, 2013 05:26 AM
Joe Kerouac
Madison, NJ
Real estate agent and writer

Congrats and good for you. Good luck!

Apr 19, 2013 07:14 AM
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Kelly, I know there are "experts" that say when the best time to send an email is, but in my opinion, if they know you, they'll open it.

May 12, 2013 10:11 AM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Hi Kelly,  That's what is good about AR, you can find out all kinds of information.

Oct 20, 2013 04:04 AM

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