This question was inspired by Barbara Todaro's blog last week about agent's needing to spend money to make money...
Barbara estimates she spends about 30% of her annual income on marketing her business to keep the phone ringing.
That got me wondering:
What do other top producers spend/reinvest, on average, to market themselves and their business?
I thought it would be really enlightening for all of us to hear (and learn from) what others do...will you share your experience?
And if you are willing to share, what have you found works best? Direct mail? Lead gen services? Social media?
Thanks in advance if you're willing to share.