BLOGGING NOT WORKING FOR YOU?? IT JUST MAY BE AND YOU DON'T KNOW IT.

By
Real Estate Agent with Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate 303829;0225082372

BLOGGING NOT WORKING FOR YOU???

If you're expecting consumers to telephone you directly and often, you may be disappointed.  Although that is surely possible and it warms my heart to hear, "I saw you on the Internet and you were talking about _______________",most of the contacts I get from the Internet are from web pages.  Not a problem.  That was my plan. 

However, to benefit fully from your ActiveRain blog, you need to look at the entire picture and that includes your ActiveRain blog, your pages on Twitter, Facebooks, LinkedIn, Google +, etc. 

A few tips can help.  Internet shopping

First, think like a consumer.  What are you looking for?
Second, go where the consumers are.  Where are they looking for real estate information??

Read a few market reports by Liz and Bill.  They speak directly to consumers with factual information and interesting conversation.

THEN.  THINK GOOGLE.

1.  Think Google!  What does your title say.  Is it CUTE?  That is probably not going to be responsive to Google searches.

2.  Think Google!  What do folks search for when they go to Google for real estate information? AND THEY WILL.

3.  Think Google!  Do you mention the subject matter of your post a few times in the content.  Google likes reinforcement (not repitition).  Does your blog post (and title) include your location.  I'm often surprised when I see a blog post with not a hint to where the blogger is located.

4.  Think Google!  If you have a web site, incorporate a few text links back to your web site.  Even if you don't get direct contacts from your blog, if your blog helps your web site, you're succeeding.

5.  Think Google.  Google crawls ActiveRain every few minutes.  What does Google find when they crawl your blog posts or profile?

EXAMPLE:

When I went on the Internet in 1995, I was selling in Maryland and Virginia and was appealing to relocating home buyers.  Many buyers didn't know, and may not know today, whether they want to live in Maryland OR Virginia.  So, I designed my first web page to appeal to these folks.  I have been licensed in MD and VA for many years. 

If you search Google for "homes for sale Maryland and Virginia", my site is the #1 site on the page (after paid ads) and has been since Google was born.  The page is ranked 4/10 and up until a year or so was a 5/10.  Why the loss of rank?  HA!  Too much time spend on ActiveRain no doubt.  The point is, that site still works after 18 years.  Before Google the site was included in the usual directories. 

WHAT'S THE POINT, LENN?  Glad you asked.  The point is that there are certain fundamentals of Internet marketing that have remained constant for the past 18 years. 

1.  Write good titles that describe the who/what, where, about. 
2.  Include good content on your web site and add to it regularly.
3.  Remember that, every link on your ActiveRain post or web site sends Google away. 
4.  If you think you can't write, think again.  Writing is an acquired skill and will improve with practice.

Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988. 

This post inspired by Liz and Bill Spear, Ask An Ambassador: Why Isn't My Blog Making My Phone Ring?

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Rainmaker
820,770
Juli Vosmik
Dominion Fine Properties - Scottsdale, AZ
Scottsdale/Cave Creek, AZ real estate 480-710-0739

Lenn, when you put in the CONTENT as relevant and informative as you do, it helps a lot, also.  Great post. 

Apr 17, 2013 01:23 AM #1
Ambassador
2,743,836
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Juli.  Thanks.  Being direct helps.  Saves time.

Apr 17, 2013 01:39 AM #2
Ambassador
854,925
Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

So suggested Lenn!  Bloggers need to blog for Google to get that business.  I know that AR helps my business when I get callers from my Point2 website that is ....well, let's say it needs some work lol :)!

Apr 17, 2013 01:43 AM #3
Ambassador
2,743,836
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Brenda.  You know I'm not going to get two gold stars in two days.

You're getting callers from Point 2 and I get them from web sites too.

Apr 17, 2013 01:47 AM #4
Rainmaker
94,483
Roger Stensland
Keller Williams Realty Puget Sound - Maple Valley, WA
Let's Move!

Thank you very much Lenn.  I just got polite slapped in the face this morning because I was not thinking correctly when posting my blogs.  My posts were just the type to just become lost in the vast lake of blogs.  I wonder why some of take so long to see the obvious.  Anyway, I am awake now and shall use this valuable tool more effectively.

Apr 17, 2013 02:05 AM #5
Ambassador
2,743,836
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Roger.  I just looked at a few of your posts.  You could benefit from a short lesson.

Call me sometime and I'll go over some basics with you.  540-822-9907

Apr 17, 2013 02:18 AM #6
Ambassador
2,799,887
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Lenn - That's great advice. I remember when we had to register our sites with the search engines, and were working constantly to get onto all the national real estate sites - now it all comes down to Google, and it really pays to focus on optimizing your site and your blogging activity to please Google. Right now, the rest will fall into place.

Apr 17, 2013 03:08 AM #7
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2,736,206
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Lenn, We know it's working, although sometimes we wonder how a post about a subdivision turns into "Can you run a party for us??" :)

Apr 17, 2013 04:20 AM #8
Rainmaker
94,483
Roger Stensland
Keller Williams Realty Puget Sound - Maple Valley, WA
Let's Move!

I'll do that Lenn.

Apr 17, 2013 07:33 AM #9
Rainmaker
508,095
Dan Tabit
Keller Williams Bellevue - Sammamish, WA

Lenn, Great reminders. I attended RainCamp a long time ago and need to refresh my thinking from time to time.  I appreciate the reminders.

Apr 18, 2013 05:43 AM #10
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Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Dick.  Agents who learned to speak "Google" early on, benefitted greatly. 

Liz and Bill.  HA!  Perhaps they believe you're PARTY FOLKS.

Dan.  We all need a "shaking up" from time to time.

Apr 18, 2013 06:46 AM #11
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1,704,110
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Lenn, I'm populating a new website right now before it even goes live. I will have close to 300 pages of content when I get it up and running. I am doing all of this to get Google's attention right away. I'm hoping I won't have to wait years for it to rank.

Apr 18, 2013 01:56 PM #12
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Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Tammie.  When you're ready, let me know and I'll give it a link.  That's all it takes with Google.  You can give links to it on your other site and on your ActiveRain blog profile and links too.

Apr 18, 2013 08:42 PM #13
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