BLOGGING NOT WORKING FOR YOU???
If you're expecting consumers to telephone you directly and often, you may be disappointed. Although that is surely possible and it warms my heart to hear, "I saw you on the Internet and you were talking about _______________",most of the contacts I get from the Internet are from web pages. Not a problem. That was my plan.
However, to benefit fully from your ActiveRain blog, you need to look at the entire picture and that includes your ActiveRain blog, your pages on Twitter, Facebooks, LinkedIn, Google +, etc.
A few tips can help.
First, think like a consumer. What are you looking for?
Second, go where the consumers are. Where are they looking for real estate information??
Read a few market reports by Liz and Bill. They speak directly to consumers with factual information and interesting conversation.
THEN. THINK GOOGLE.
1. Think Google! What does your title say. Is it CUTE? That is probably not going to be responsive to Google searches.
2. Think Google! What do folks search for when they go to Google for real estate information? AND THEY WILL.
3. Think Google! Do you mention the subject matter of your post a few times in the content. Google likes reinforcement (not repitition). Does your blog post (and title) include your location. I'm often surprised when I see a blog post with not a hint to where the blogger is located.
4. Think Google! If you have a web site, incorporate a few text links back to your web site. Even if you don't get direct contacts from your blog, if your blog helps your web site, you're succeeding.
5. Think Google. Google crawls ActiveRain every few minutes. What does Google find when they crawl your blog posts or profile?
When I went on the Internet in 1995, I was selling in Maryland and Virginia and was appealing to relocating home buyers. Many buyers didn't know, and may not know today, whether they want to live in Maryland OR Virginia. So, I designed my first web page to appeal to these folks. I have been licensed in MD and VA for many years.
If you search Google for "homes for sale Maryland and Virginia", my site is the #1 site on the page (after paid ads) and has been since Google was born. The page is ranked 4/10 and up until a year or so was a 5/10. Why the loss of rank? HA! Too much time spend on ActiveRain no doubt. The point is, that site still works after 18 years. Before Google the site was included in the usual directories.
WHAT'S THE POINT, LENN? Glad you asked. The point is that there are certain fundamentals of Internet marketing that have remained constant for the past 18 years.
1. Write good titles that describe the who/what, where, about.
2. Include good content on your web site and add to it regularly.
3. Remember that, every link on your ActiveRain post or web site sends Google away.
4. If you think you can't write, think again. Writing is an acquired skill and will improve with practice.
Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988.
This post inspired by Liz and Bill Spear, Ask An Ambassador: Why Isn't My Blog Making My Phone Ring?