Submitted by Vicki Owens, ABR, CRS, GRI, SFR, Residential Agent, HER Realtors
If you are a viewer of programming on HGTV and dream of someday selling real estate as a "side job", it's likely you've not spent a week with a successful agent. If you are a perpetual multi-tasker, detail oriented, willing to learn new tasks, patient with people, good at listening well, and dedicated enough to give your evenings and weekends to your career, it may be the job for you. What television cannot show in 30 minutes are hours of work that goes on "behind the scenes" in a job that provides a paycheck only when the job is complete. Think of it as a TV show where a doc cures a life threatening illness in 30-60 minutes. Fantasy.
In lately reading up on a number of public comments on web articles and blogs related to real estate, I was a bit shaken by the generalizations made by anonymous posters about real estate agents. As with any job, there are people that are skilled, and some, not so much. I am always sad to hear when someone has a bad experience. There are no smoke and mirrors in successfully helping clients buy or sell homes. It's true that there can be snags and obstacles in getting to a closing. A good agent should be able to work through those issues while remaining professional. It is not a job for everyone. If you read my bio, I became interested in selling real estate as a result of encounters with agents that did not provide me the service that I expected. Rather than sit back and complain, I became an agent.
So I recently had a client potentially interested in selling real estate ask me "after 10 years in real estate, what are the variety of hats you wear to successfully assist sellers and buyers achieve their goals?" If you are a full time real estate agent or live with one, this list I composed will not surprise you. You may even think of several to add:
Photographer- producing and editing attractive photos of properties.
Outdoorsman - walking acreage, installing signs.
Trusted Advisor - providing guidance on selling and buying costs and bottom lines.
Interior Designer - staging homes for flattering presentation.
Inspector - spotting what should be improved or repaired to get the maximum results.
Writer - composing descriptions and marketing to best present a property and services.
Researcher - learning the details of mechanical systems, area deed restrictions, utilities, resources for schools, area amenities, laws, rules and regulations and where to find data and information.
Negotiator - handling, preparing and presenting offers and repair requests.
Property Analyst - knowing area comparable sales and values to get results.
Clerical Professional - maintaining files and ability to interpret and complete appropriate forms to keep a contract valid and active.
Job Applicant - being able to present well to home owners as well as perspective buyers.
Networker- staying in touch with people to become a source of valuable information for them.
Promoter - capturing the attention of interested and qualified prospects.
Coordinator - having available resources for all steps in the process: lenders, title services, builders, attorneys, repairs, inspections, closing.
Communicator - relaying information timely via text, Email, skype, phone, in person.
Diplomat - remaining calm with an emotional situation.
Tour Guide - navigating an area and get access to properties.
Committee Member - providing helpful information to peers to improve processes.
Student - perpetually learning new rules and technologies while remaining flexible to willingly change to meet the client need.
Relocation Planner - knowing the goal for living arrangements and assisting with locating or building a new home if needed.
Counsellor - easing anxiety of all parties thru hearing concerns and answering questions. With clients, peers and all parties necessary for a transaction.
Coach - keeping a winning attitude and providing encouragement.
Customer Service Specialist - being accessible and acting promptly to conquer any challenges that arise.
Community Resource - assisting appraisers and community citizens and leaders by providing statistical sales data and trend information.
Small Business Owner - coordinating all aspects of being 100% self employed, including goal and financial planning, marketing and office management.
If a light went off today and you said to yourself "oh I never thought of that", I can put my writers hat away until next time. Expectations are high, and should be, for a profession that allows licensed agents to assist folks with what is likely their largest asset. Dedication and tenacity are essential to wear so many hats, an exhilarating and sometimes exhausting career. It can be the toughest job you ever loved and I am fortunate to make over 100 people a year happy. Thanks for the read.
Vicki Owens is a licensed real estate agent selling residential real estate in the central Ohio area since 2003. Achieving multiple nationally recognized accreditations and a multi-million dollar producer selling over 23 million in residential sales. Email Vicki at firstname.lastname@example.org or visit her website www.movetomarysville.com for more information or assistance with your real estate needs within a 30 mile radius of the Marysville, Ohio area.