This morning I received a spam email through Active Rain from a seller of socks of Poland who decided that writing to a Sacramento real estate agent was a good way to sell socks. Socks from Poland, no less. Can't say it has ever crossed my mind that I need Polish socks for some reason. I have plenty of socks in my sock drawer and if I didn't, Poland would not be on the radar for socks.
It constantly astonishes me what people do and think is a good way to market. To be successful in the business, there's only one thing you need to do.
If you're a Sacramento real estate agent, you should know what that one thing is that you need. If you don't do anything else, at least do this. Read more in my personal blog today about The One Tool a Sacramento Real Estate Agent Needs. Or any agent, for that matter.