Don't miss out on 80% of your visitors

Services for Real Estate Pros with Real Estate Client Prep

Did you know that 80% of website visitors never scroll down below "the fold" of a website?

It's bad enough that web visitors spend mere seconds on sites before clicking away, but if they have to scroll down at all to get to "the good stuff", it's even less likely they will stick around long enough to, well, get much of anything out of your website.

Like many, I am sure you have spent tons of time - and maybe a lot of money - on your website, but if it is not formatted or designed to attract AND keep a visitor's interest, all that time and money have gone to waste.

So many (too many) real estate websites these days have one gorgeous picture that takes up most of the most valuable website "real estate"...the area above the fold. But I want you to put yourself in your prospects' shoes and ask yourself if a pretty picture is going to make someone want to work with you. Chances are, a pretty picture isn't enough to go on.

If you've read any of my posts before, you know I firmly believe it important to begin the agent-prospect relationship by giving, by offering valuable information that will help the prospect in their real estate transaction. So to me, the BEST way to use that prime, above-the-fold real estate on your website is to have an obvious offer of valuable information.

Using that prime real estate for pretty picutres or for touting oneself or one's services is a waste...every agent is doing that.

Look objectively at your own there enough above the fold to make a visitor want to stick around and dig deeper? If not, use that above-the-fold area to really attract the attention of your visitors.  As I said in yesterday's post, the best way to get their attention is to start it off by answering your prospect's "What's In It For Me?" question.


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Comments (7)

Helen and Larry Prier- Re-Max Gateway - Residential Real Estate
RE-MAX Gateway- Residential Real Estate Sales - Anacortes, WA
Anacortes & surrounding Skagit & Island Counties

Great advice. I will be looking at my website today.

Apr 23, 2013 03:38 AM
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

It's too true that people don't scroll far enough on even the home page.  I used to have our online payments button be half way down the front page but no one could find it because it wasn't immediately in front of them.  We've since moved it up so no matter what you're browsing on you see it right away.  

Apr 23, 2013 03:40 AM
Caroline Fitzgerald -
Real Estate Client Prep - Richmond, VA

Helen and Larry - Looks like you've got some of the good stuff right where they can see it! I always suggest ahving something above the fold that gives them a reason to leave their contact info with you...lead gen at it's best!

Kevin- That's funny that they couldn't even find it there when they were specifically looking for it. It just goes to show how important it is to put the goods right up there in front of them right off the bat.


Apr 23, 2013 03:55 AM
Glenn Freezman
Family Abstract, Inc. - Horsham, PA

Caroline, Great reminder, also did you know that the back button is the most used key on the keyboard, probably has alot to do with the fold.

Apr 23, 2013 04:52 AM
Caroline Fitzgerald -
Real Estate Client Prep - Richmond, VA

Glenn - I did not know that...can't say I am surprised though! And yep, I agree it likely has lot to do with what's above the fold.

Apr 23, 2013 05:08 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Hi Caroline....the same can be said for our online presence with a Google search.... being above the fold and with a thumbnail photo because of Google Authorship is prime.... if that happens, they'll click on your title and forget about the rest of the page...

Apr 23, 2013 07:11 AM
Caroline Fitzgerald -
Real Estate Client Prep - Richmond, VA

That is prime, indeed! Great reminder about the improtance of the thumbnail!

Apr 23, 2013 10:51 AM

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