KLT and how it affects one's bottom line

Services for Real Estate Pros with Real Estate Client Prep

What's KLT? It's Know, Like and Trust...it's an important - crucial really - part of marketing a business.

Getting your prospects to Know, Like and Trust you is the best way to turn them into eager clients or customers. And it's one of the best ways to get your prospects to refer you to others, even if they don't hire you themselves.

It's always a good idea to step back and ask yourself: "when it comes to my marketing, what am I doing to get my prospects to know, like and trust me?"

Maybe you use Facebook, Twitter or Pinterest. Maybe you use print or electronic newsletters. Maybe you use email campaigns, or postcards or...

It doesn't matter what you use, just let your prospects in a little bit...give them a way to get to know you. Give them reasons to like you, and give them even more reasons to trust you.

Marketing isn't all about us, it's about them, our prospects...and what they want. If we give them what they want, what will help them...if we are human, and caring and engaging - heck, entertaining even - they are going to come to know, like and trust us pretty quickly. And that's all good!

What methods do you use to implement KLT in your business? I hope you'll share in the comments.


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Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

caroline.... I'm very transparent in with my blogging.... I have a variety of posts that I post to the public ....many are personal.... they are family gatherings....grandchildren's birthdays.... christmas with family....thanksgiving.... happy and sad events are all posted to be read by the public.... and they do...I have had feedback.... people like the transparency.

Apr 24, 2013 05:26 AM #1
Caroline Fitzgerald - BestPreppedListings.com
Real Estate Client Prep - Richmond, VA

People do like it...they like to know we're human, have feelings and experiences just like they do...it needn't all be business, it really shouldn't be, actually. 

Apr 24, 2013 05:33 AM #2
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Caroline Fitzgerald - BestPreppedListings.com

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