Eileen Covington has written a great post and has shared her final analysis of what she has learned through her years in real estate. Just get out there and do it is a great summary. Please stop by and comment to Eileen concerning her post. Thanks Eileen!!
Charlotte, NC: I think my title is a country song and I give credit to whoever wrote that since it is so true. When I was a newbie agent back in the ancient past I had never been in sales other than a few retail jobs while in college so I was a complete blank slate. I believed everything they told me. Fortunately for me I had an awesome mentor who held my hand through every transaction my first year in the business and taught me about the economy, housing trends, finance, sales, how the governement effects our business... everything. In the innocence of youth I thought everyone was sincere and honest and straightforward... I thought if someone gave me their phone number they wanted me to call them back!
My philosophy was that that I was going to do whatever it was Realtors did. Tell me what it is and I will do it. So I called on FSBO's, took phone duty, held open houses, gave out cards to everyone I met and developed a "farm". My mentor, Ralph, took out the newspaper and showed me classified ads people had posted who said they wanted to sell their homes and they did not have a Realtor.
"Your a Realtor", he said. "Go call those people and read this script to them. Then let me know what happens."
The script was from a Tommy Hopkins cassette tape where I simply asked them if I could come over and see their home. I did not know that every Realtor in Charlotte was encouraged to call on FSBO's and that I was probably the 15th person who had called them since the ad came out. I listed 2 FSBO's and sold one myself my first month. The second one sold the day after I listed it.
"I am going to like this real estate business!" I thought.
Was I scare? You bet! The first FSBO I went to I sat in the car for 20 minutes before I could get the courage up to go ring the bell even though I had an appointment! My hands shook so bad I looked like I had some kind of palsey, which I don't, and I could not stop them. That was not one of the homes I listed.
Now that I have been selling real estate in Charlotte for over 3 decades I have "wised up". Now I "know" that everyone is calling FSBO's and Expired listings, I "know" that the people in my farm have friends and relatives who sell real estate and I have no shot at listing their homes. I "know" that half the phone numbers people leave on my website are fake. I "know" that inter leads are crap. I "know' that open houses don't sell homes. I "know" that newsletters and constant contact only irritates people who really do't want to hear from me that much. Boy am I smart now.
Recently I was walking my Cotswold farm and saw some signs that had not been there before. I thought to myself
"Self, what are you doing out here? Those boutique companies that this neighborhood sewn up. They are not going to list their house with me!"
The next day I got a call and listed a home that sold in 4 days. Two weeks later I listed another home that sold in 4 days. Smart, huh?
Fact is that 49.67% of my business comes from my sphere and past clients and customers with whom I stay in constant contact through a personal newsletter, emails and occassional phone calls and birthday cards, 33% comes from our 2 websites. The rest comes from sign calls and my farm that I hit once a month.
Here's the bottom line. Just do it! Do not listen to old timers who tell you whatever it is that you are doing will not work, because they tried it...once, and it didn't work. Find out how to do it right and master it. Be the go to guy on farming, or expireds or FSBO's or whatever it is that you are good at, like to do and will stick with. Things take time.
There is an angel and devil on your shoulder. Whichever you listen to wins.