There are a number of ways a real estate agent can sell ALL the features of a listing. The challenge is how do you sell a HIDDEN feature of a listing. For example, I just was called out to a listing and the home owners had a patio and the retaining wall was bowing, the concrete for the patio was all broken. It was dangerous to even consider stepping out on this patio. The listing agent told me the sellers were not willing to rectify this sitation to list so the agent was going to lay a plastic tarp over the patio to hide it.
This got me thinking and I thought I would throw this situation out to the forum and let other professionals comment.
At the end of the day, real estate agents really do have their work cut out for them. So what are the options and what do you do?
Is there anything else you could do as a real estate agent other than put up cautionary yellow pilons warning buyers to stay out of the backyard?
I. Add the potential of the backyard to the listing. You can add this unique feature into the listing and this may seem like common sense right? The effectiveness of this approach is how on how innately visual a buyer is. There some people who will read the listing and really internalize what you have written and others unfortunately who won't.Se
II. Tell all people who come through the home. As a real estate agent you can gage how much time you can or will invest into the sale of the home. The benefit of attending for every open house and every buyer showing is you can ensure your get your message across to the buyer regardless of whether it will resonate with a buyer depends on the buyer. The challenge for the real estate agent is you have to be 100% dedicated to this one listing, if you take this approach when selling your homes you don't much time for other clients or listings.
III. Offer an electronic staging and show how great the backyard COULD look. Turn a negative into a potential positive and offer light at the end of the tunnel with an electronic staging. Electronic Renderings are ideal for these types of situations as they provide the visual representation of how the property could really look.
Have your say!