Have you ever stopped to think about all the jobs of a real estate agent? For fun, I thought I'd write some of them out...
Lead generation
Client relationship management
Marketing
Advertising
Website development/maintenance
Agent blog
Traffic for website and blog
SEO for website and blog
Social media
Technical concerns
Market analysis
Office meetings
Office caravans
Managing staff/assistants
Client consultations
Staging homes
Showing homes
Open houses
Contract write up and presentation
Contract Negotiation
Lender details
Inspection details
Appraisal details
Legal and compliance
Continuing education
Seemingly 24/7 availability,
Etc etc.
Whew! And this list is by no means exhaustive.
And, actually to be totally thorough, it would be necessary to break each of those down in to their individual parts.
Lead generation would include source management (where you are getting them), time spent to generate leads, time spent learning and managing lead gen service/system, reaction time requirements, payment for service, contact with lead, follow up, etc etc.
And even some of those could be broken down further, such as follow up: method, content, timing, etc etc.
And then yet again, as content: emails, phone calls, reports, references, etc etc.
Literally every single item on that original list can be broken down in to far more specific lists, with each an actionable item.
Are you exhausted yet? I’m tired just writing it!
That’s an almost ridiculous list, isn’t it?
If there were ever a business and a job list that cried out the need for a strategy, that would be it!
So...what did I miss...please comment to add to the list...
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