April 26, 2013
What a great night!! As many of you know, my husband Paul Salmon works for PHBI which is part of Alberta New Home Warranty Program . PHBI was a platinum sponsor this year at the SAMs so we were fortunate enough to be able to attend.
The SAM Awards (Sales And Marketing) recognize builders and other industry members for their achievements over the last year. As a real estate agent who often helps buyers purchase a new home, it is important to have an idea as to which builders are continually recoqnized by their peers ( you don't "win" these awards by fluke). However, the award that I was always most interested in was the "Customer Choice Award" as the winner is chosen by their customers.
JD Power used to tabulate these results; it was easy to go to the JD Power website and see the ratings that customers had given their builder. It was f
ascinating to see how the results matched what my buyers told me about their experience with a builder ;)
In the coming months, a new company will be collecting and analyzing the new home buyers feedback about their building experience. CustomerInsight has recently been hired to do the job! They're good- Christian Caswell (President and CEO of Customer Insight ) received the SAM Award for "Supplier of Service" and he's just getting started!!
While it's great to be recognized by your peers, what's important to me is recognition from your customers. I'll be watching closely.
Oh yeah and if you REALLY want to know who won the rest of the awards...here they are.