Why Exact Match Domains Can Hurt You

Services for Real Estate Pros with Yelling Mule

Domain Name

What are Exact Match Domains?

Exact match domains (EMDs) are keywords or phrases in the form of a domain name. Let’s say you own a flower shop in Boston. You may register flowershopinboston.com and redirect that to your main site in hopes that someone searches for “flower shop in boston”. In the past Google loved exact match domains so much that it would put them at the top of the search results.

Why can they hurt you?

In September 2012 Google decided that it no longer liked EMDs and penalized people who owned them. Some redirected to the owners main site, others were just spammy one-page sites that didn’t give the searcher what they were looking for. These penalties were great for people whose relevant sites were trumped by EMDs, but wasn’t so great for people who had legitimate sites built around a keyword or phrase.

Should you use them?

Yes, if you do it correctly...

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Roger Stensland
Keller Williams Realty Puget Sound - Maple Valley, WA
Let's Move!

Thanks for the information.  I guess, as they say, the only thing that is consistent is change.  Would you do a a blog on google adwords and how to use them?

Apr 26, 2013 12:46 AM #1
Dan Hopper
Dan Hopper - Gold Way RE - Westminster, CO
Denver Realtor / Author / Advocate/Short Sale

Interesting stuff, James.  As we all try to figure out google's SEO process, it is good to know what they are using today for those results!!

Apr 26, 2013 12:47 AM #2
Bill Cherry, Realtor - Dallas, TX
Broker & Wealth Coach

I wish someone would tell me how to get a decent web placement on the search engines without having to pay them an outrageous amount of money via advertising.

Apr 27, 2013 12:03 PM #3
James Shiner
Yelling Mule - Boston, MA
Bill - My firm can help you. We specialize in strategy driven web design and SEO. Email me at james (at) yellingmule (dot) com
Apr 27, 2013 12:27 PM #4
Jim Crawford
Maximum One Executive REALTORS® - Atlanta, GA
Jim Crawford Atlanta Best Listing Agents & REALTOR

The real item may redirects also.  I've never been a big fan..., but I have had and continue to have pretty good success with domains that match a search.  Content is always king!

May 02, 2013 10:23 PM #5
Jordon Wheeler
The Jordon Wheeler Group - Fairburn, GA
J W Group Real Estate Sales and Service

Hi James,

Good post!  What else do you see happening with domains and robust SEO?  Thanks and best of GREAT success to you!

Jul 08, 2013 05:09 PM #6
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