Many of us Charleston SC real estate brokers and agents have our own websites with real estate listings, but how does the public choose which to search properties? What makes ours different from Zillow or Trulias? With Zillow pushing so hard to take over the real estate search market how do you make your home search on your website stand out and does it matter to the public and prospective clients?
Let me explain. Zillow, Trulia, Movoto, & Realtor.com are not a real estate companies, nor are they in the business of selling real estate so what sense does it make to take their information as fact? They are tech companies, web companies, that make their profits by selling agents like myself ad space, or leads they derived directly from the listings we as agents put on MLS.
As a member of the National Association of Realtors and Charleston Trident Association of Realtors I feel it is my duty to fully inform the public and prospective clients about the truth of online property search websites such mine. However, I am not sure the public understands what they are looking at and thus the motivation for this article. Primarily this is to help other agents with their prospective buyers.
The problem is with using "listing information aggregators", such as the ones above is. They are notorious for publishing outdated properties that are no longer on the market. I have had prospective clients call me and ask about a property only for me to tell them that home isn’t for sale. They say to me, “but I saw it on Zillow”. I regularly receive inquires from prospective buyers who’ve seen this or that property for sale on Zillow or Trulia. When I look it up I find that the property is in escrow (under contract), or was recently sold, or was sold literally years earlier.
Charleston SC Area Real Estate Broker