Soon as a Sacramento listing hit the market, the seller freaked out. He started calling other agents in Sacramento. He asked for opinions; did he do the right thing? One agent promised she would stage his home for free, plus she promised to hold a four-hour open house.
Wow! Four hours!
When his own agent brought him a full-price offer from an excited first-time home buyer, the seller allegedly rejected the offer and accused the listing agent of trying to sell the house to flippers. He continued to canvas other agents and ask for their opinion. Not all sellers are stable.
If you call 15 agents, you'll get 15 different opinions. But that open house was a big deal to the seller. He knows, by George, that homes sell at open houses.
When a represented client calls this Sacramento real estate agent and asks for her opinion, I don't give it to them because it's against the Code of Ethics. It's against the Code of Ethics to interfere in another agent's listing. As a REALTOR® in Sacramento, I don't cross that line. I'll give advice to people who are unrepresented; I'll give advice to my own clients, but I don't advise some other agent's client. That's why they have an agent.
Read more in my professional business website today about Who Benefits From Sacramento Open Houses?
Chart: Elizabeth Weintraub
A study by the National Association of REALTORS® found that 45% of all buyers visited open houses to help them decide what kind of home to buy, but they didn't necessarily buy any of those homes.