Those are not real leads

Services for Real Estate Pros with Real Estate Client Prep

There are miliion and one lead generation services out there and the vast majority give you something other than a real lead. It might be a warm body. It might have a phone number and an email address, but it's not a real lead.

A real lead is someone who comes to you or your website and is considering working with YOU. A real lead is not someone searching on some random MLS search, and frankly, a real lead is not even someone who is searching on your agency's website.

A real lead, one that you have a very good chance of turning into a client, is someone who, at the very least, knows your name. Just think about how much easier it is to market to a lead who know's you exist.

Cold calling is hard; and contacting a "lead" from one of the many services out there that randomly assigns you is basically cold-calling. And we all know it takes an awful lot more work to "convert" a cold lead.

But if they've already come to you or your website for real estate information, or even better, if they've already GOTTEN real estate information from you...well then, THAT'S A REAL LEAD!

And a real lead is not only easier to market to and easier to nurture in to an eager client, a REAL LEAD is someone who already, on some level, thinks they might want to work with you!!

If you want your own leads, from your own website, who then choose to work with you because they know, like and trust you, then grab a copy of my FREE REPORT to learn how to do it yourself!

Or visit to learn how to have it done for you!

Your OWN that's a real lead!!

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Comments (3)

Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

Agree, big difference when you have a REAL lead. Important to generate 'solid' leads, otherwise it is like playing the BINGO lottery card. Have a great day, Caroline.

Apr 30, 2013 12:26 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Caroline,  You are right, sometimes I see all different information about leads and wonder if the payoff or not.  Have a great day!

Apr 30, 2013 12:28 AM
Caroline Fitzgerald -
Real Estate Client Prep - Richmond, VA

Jane - Yes, real leads are so much easier to "convert" into eager clients. It amazes me the money agents will spend to get those "warm body, nothing else" leads!

Will - The best lead is someone who you have met and connected with, or someone who has come to your website and connected with you and come to know you through a valuable offer on your website and a well-designed email follow up campaign. It just so happens that's what we provide at Lead Beach! :-)

Apr 30, 2013 03:04 AM

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