There are miliion and one lead generation services out there and the vast majority give you something other than a real lead. It might be a warm body. It might have a phone number and an email address, but it's not a real lead.
A real lead is someone who comes to you or your website and is considering working with YOU. A real lead is not someone searching on some random MLS search, and frankly, a real lead is not even someone who is searching on your agency's website.
A real lead, one that you have a very good chance of turning into a client, is someone who, at the very least, knows your name. Just think about how much easier it is to market to a lead who know's you exist.
Cold calling is hard; and contacting a "lead" from one of the many services out there that randomly assigns you is basically cold-calling. And we all know it takes an awful lot more work to "convert" a cold lead.
But if they've already come to you or your website for real estate information, or even better, if they've already GOTTEN real estate information from you...well then, THAT'S A REAL LEAD!
And a real lead is not only easier to market to and easier to nurture in to an eager client, a REAL LEAD is someone who already, on some level, thinks they might want to work with you!!
If you want your own leads, from your own website, who then choose to work with you because they know, like and trust you, then grab a copy of my FREE REPORT to learn how to do it yourself!
Or visit www.leadbeach.com/home to learn how to have it done for you!
Your OWN lead..now that's a real lead!!
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